Attention all London shoppers! Head to the Outernet – quickly becoming the UK’s No.1 tourist destination – from Friday 1st December to be transported into the Intergalactic!
Visitors to Outernet London on the 1st December will be able to enjoy a special scented half an hour premiere of Lush’s newest animation ‘The Intergalactic Universe’, from 11:30am-12pm completely free!
Especially created for the Outernet’s immense digital canvas: floor to ceiling, 360 degree, 26k screens – the most advanced of its kind in the world – the 2 minute animation will be playing on loop, enabling shoppers ample opportunity to adventure through a multisensory solar system of breath-taking, celestial wonder and fully immerse themselves in Lush’s Intergalactic universe.
Innovative Cosmetics brand Lush has worked with London-based animation studio FeralChild, led by Nella Addy and Rogan van den Berg, on the animation; Poole entertainment studio Realm Runners on the immersive story, and the Madya Collective Co to bring it to life in 3D.
“As always, our creative collaborations with Lush continue to be an incredible adventure as the Lush universe unfolds.”
– Rogan van den Berg, Feral Child Animation
‘Lush has always been big on storytelling and bringing our products to life for customers in one way or another. We’re an experiential brand, so for that to translate into this kind of worldbuilding feels very natural to us, especially for our digitally native audiences’. Jack Constantine, Lush CDO & Product Inventor.
Outernet London is an immersive entertainment district designed to provide experiences for the public and brands the likes of which have never been seen before.
Commercial Partnerships Senior Director, Michelle Tighe comments: “We are excited to see the much-anticipated launch of Lush’s captivating branded content experience at Outernet this week. The innovative animation promises to transport the audience into an unparalleled experience that will undoubtedly be a thrilling feast for the senses, as it unfolds across the Now Buildings’ impressive 26k video canvas. Get ready to be ‘portalled’ away by Lush. This is more than just content; it’s an immersive journey into creativity and wonder.”
Lush’s festive campaign this year has been focused on entering the Intergalactic and offering out-of-this-world gifts and experiences for the festive season. The campaign has brought to life fan favourites Lord of Misrule, Snow Fairy and Intergalactic!
Customers in the capital can enjoy activations like the ‘Black Hole’ photo booth in Lush Oxford Street; a glow in the dark scented mural in Whitechapel of the Lush Intergalactic universe, featuring Bath Bot, by artists Feral Child; the winter edition Lush Times catalogue is themed around the Intergalactic, including a comic strip and a fun AR experiences, plus access bonus content about the story; and fans will even be able to see Lush on Fortnite over the coming weeks…
“We see Fortnite as a huge global platform and a way to connect with new audiences, and since Fortnite opened up the platform for anyone to create experiences we’re excited to see what we can do.”
Adam Goswell, Lush Tech R&D
Explore the Best Christmas in the Universe at Lush: 175-179 Oxford Street & 12-14 Long Acre, Covent Garden, featuring Intergalactic, Snow Fairy, Lord of Misrule & Christmas Collections.
