Fulham FC announces record premium membership sales ahead of Premier League kick-off

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Ahead of the imminent start of the 2024/25 Premier League season, Fulham Football Club announces record sales of premium memberships (seasonal matchday hospitality), with unprecedented demand driven by the availability of never-before-seen matchday experiences.

After unveiling a first look inside the redeveloped Riverside Stand earlier this year, featuring experiences set to redefine traditional matchday hospitality, London’s original football club has already increased the number of premium members onboarded four-fold compared to the previous season. This represents more than any other in its history, and includes a 400% season-on-season increase in corporate customers using hospitality at Craven Cottage. The club has also seen the greatest diversity in member demographic, attracting a wider range of fans than ever to take in Premier League drama alongside iconic views of the River Thames.

As other top-tier clubs around London – and indeed the country – subject supporters to long waiting lists for season tickets, Fulham FC can immediately cater to those seeking a unique combination of tradition, world-class sport and exclusive luxury. Whether chefs from renowned Michelin Star restaurants or intimate pitch-side viewing, the Riverside is set to provide unforgettable experiences for new and long-term fans alike.

Jimmy Ord, Head of Sales & Business Development at Fulham FC, said: “It’s been exciting seeing both established and new supporters secure seats in our landmark new Stand. This clearly reflects the appetite – from our fanbase, in London and beyond – for a matchday experience exceeding what is currently available. The Riverside will soon set a higher benchmark for global sport and entertainment venues, so don’t miss this opportunity to be the first to experience it.”

The most immersive football experience at Craven Cottage – The Dugout – places guests directly behind the coaching staff, and is available from the first match of the upcoming season. Memberships of the Sky Deck, The Gourmet and The Brasserie, comprising stunning views of London’s skyline and luxury fine dining, are available for purchase now, before opening in December. Over the coming months, there are more exciting announcements in store, including some incredible chefs and details of the amazing culinary adventures that await guests.

Elliot Machin, Head of Sales & Hospitality Operations at Fulham FC, said: “Our aim is not only for the Riverside to become the capital’s hottest new destination, but also the home of the best matchday experiences in world sport. With countless experts in their respective fields working tirelessly to deliver the Club’s vision, the Riverside will offer something for everyone and ultimately, achieve the world-class status befitting of its ambition.”

Supporters will get their first chance to enjoy the new matchday experiences during the club’s first home fixture of the 2024/25 Premier League season, against Leicester City on the 24th August. You can find out more details, or connect with Jimmy, Elliot and the team, at: https://riverside.fulhamfc.com/