With Prince Harry’s tell-all interview airing last night, and the feud with his brother William hitting a boiling point, plant-based meat brand Future Farm decided to raise some wry smiles at the situation. Outside the gates of Buckingham Palace, they emblazoned a truck with the message: “Drop the beef. Not your bro.”
Coinciding with Veganuary, which is all about dropping the beef and considering your meat consumption, Future Farm wants to encourage the British public to not just show some love to the planet, but also show some love to their…er…brothers.
