This summer, Piper-Heidsieck is putting a twist on a quintessentially British tradition by turning leisurely picnics into a paid gig. The first-ever paid picnickers programme will see 20 lucky people be paid £50 each to enjoy a picnic at its iconic Champagne Rooftop Garden at Coq D’Argent in London.
Running across Saturday the 12th and Sunday the 13th of July, Piper-Heidsieck’s Paid Picnickers scheme will welcome five groups of four for a one-of-a-kind dream picnic experience.
For just two hours of ‘work’, participants will be paid £50 each to sit back, relax and enjoy a picnic with three friends. And forget soggy sandwiches – Piper-Heidsieck’s Paid Picnickers will be treated to complimentary Champagne and a picnic menu curated by the team at Coq D’Argent.
Waiters will be on hand to serve the Paid Picnickers Piper-Heidsieck’s Signature Cuvée Brut, accompanied by an indulgent selection of picnic bites, including Niçoise, tabbouleh and Piemontaise salads, smoked salmon and roast beef bagels, English strawberry salad, dark chocolate brownies and fresh fruit skewers.
To accompany the finest Champagne and food, the Paid Picnickers will be able to experience panoramic views of the City of London, with blankets and rugs set up at Piper-Heidsieck’s Champagne Rooftop Garden.
Offering a luxury picnic experience like no other, those wanting to be paid to picnic can enter in win by visiting the following link on the Coq D’Argent website: https://evolvcollection.atreemosurvey.com/Home/Index?id=E13xT+VsOKGeej3GpQq/8A==&newsession=1
Ahead of the launch, John Henderson (Brand Manager, Piper-Heidsieck) said:
“As the enfant terrible of the Champagne world, Piper-Heidsieck has always done things differently and this summer is no exception. We’re twisting the script on the classic picnic, with the launch of the first scheme that pays people to picnic in style. In partnership with Coq d’Argent, we’re offering some of the finest picnics London has to offer, complete with generous helpings of Piper-Heidsieck Champagne!”
For those unable to take part in the Paid Picnickers activity, rooftop picnics will be available to book at Coq D’Argent from 27th June to 31st August. Priced at £30 per person, the picnics will run Friday 12-2pm and Saturday – Sunday, from 12pm to 4pm.
More information is available on the Coq D’Argent website: https://www.coqdargent.co.uk/rooftop-picnics/
Founded in 1785, Piper-Heidsieck has earned a global reputation for excellence, cherished by Champagne lovers and critics alike. As the most awarded Champagne House of the past century, it stands at the forefront of innovation, with its cuvées enjoyed in over 100 countries – with one bottle popped every six seconds.
In 2022, Piper-Heidsieck became the first B Corp Certified Champagne House, joining a community of companies leading a global movement to create positive social and environmental impact.
