Irish TV presenter Graham Norton wears Ukrainian label LuVi for the final of The Eurovision Song Contest 2023 – the 67th edition of the Eurovision Song Contest, taking place in Liverpool, UK.
In 2022, a Ukrainian collective called “Kalush Orchestra” won Eurovision, so in 2023 the show should have taken place in Ukraine. However, due to the full-scale invasion by Russia and the corresponding security risks, Ukraine was unable to host the competition in its territory. The draw determined the host city to be Liverpool, Great Britain.
Graham Norton, as usual, was set to be one of the presenters of the show. As an homage to Ukraine, his stylist Lindsay McLean wanted to see the work of Ukrainian artists among the presenter’s costumes. She discovered the LUVi brand via Instagram (https://www.instagram.com/luviofficial/?hl=en)