It’s time to roll out the blue carpet for a new chick on the block. Greggs has officially announced the launch of its brand-new Chicken Roll – the third part of the retailer’s iconic roll trilogy.
Following its famous predecessors, the Sausage Roll and the Vegan Roll (Pork Free), the Chicken Roll will land in shops nationwide from Thursday 9th April from just £1.35.
The legendary Sausage Roll’s up-and-coming co-star features seasoned chicken wrapped in layers of crisp, golden, glazed puff pastry. Undoubtedly a blockbuster release of flavour, the Chicken Roll is destined for stardom.
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As three is the magic number, Greggs is celebrating the third part of the series by rewinding the clock. For one day only on Wednesday 8th April, Greggs will invite its most dedicated fans into a world of 90s nostalgia, with a one-of-a-kind retro VHS Video Store in London’s Soho to celebrate the new Chicken Roll.
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Upon arrival, visitors will be transported into the ultimate blockbuster 90s throwback. Greggs superfans will find a secret doorway adorned with roll themed VHS tapes ranging from ‘Lord of the Rolls’, ‘The Rollfather’, to ‘The Devil Wears Pastry, behind which they’ll find a retro-themed speakeasy.
Once in the speakeasy, visitors will be amongst the first to try the new Chicken Roll alongside the Sausage Roll and Vegan Roll (Pork Free), which they can pair with a chicken-themed cocktail or mocktail from The Threequal Bar – all for free. The cocktails include:
Cocktails
Chic-a-rita
Ingredients: Tequila · Apple Juice · Lime Juice · Sage & Thyme Agave Syrup
Garnish: Crispy Chicken Skin & Salt Rim
On A Roll
Ingredients: Thyme-infused Bourbon · Lemon Juice · Maple & Caramelised Onion Syrup · Aquafaba
Garnish: Sausage Roll Stencil
Mocktails
Chic-a-rita (0%)
Ingredients: 0% Tequila · Apple Juice · Lime Juice · Sage & Thyme Agave Syrup
Garnish: Crispy Chicken Skin & Salt Rim
On A Roll (0%)
Ingredients: Thyme-infused 0% Bourbon · Lemon Juice · Maple & Caramelised Onion Syrup · Aquafaba
Garnish: Sausage Roll Stencil
In a nod to the legendary trilogy format, fans won’t be flying solo; to gain access to the Greggs 90s VHS Video store, attendees must turn up as part of a trio. Whether it’s friends, family, or fellow flaky fans, visitors must abide by the rule of three to qualify for entry.
As with any A-List premiere, the red carpet is expected to fill up fast. Places are limited and will be given on a first-come, first-served basis, so Greggs fans are encouraged to assemble their cast and arrive at the venue early to avoid disappointment.
The full details are below:
Date: Wednesday 8th April
Timings: 20 minute slots available from 15:30 – 21:00 for the following times:
15:30 – 15:50
16:00 – 16:20
16:30 – 16:50
17:00 – 17:20
17:30 – 17:50
19:00 – 19:20
19:30 – 19:50
20:00 – 20:20
20:30 – 20:50
Address: 15 Bateman Street, Soho, London, W1D 3AQ
Nearest Tubes: Tottenham Court Road or Leicester Square
A Greggs spokesperson said: “They say the best things come in threes, and our iconic roll trilogy is no exception. We’ve given our ‘new chick on the block’ the ultimate A-list treatment to ensure it’s a blockbuster hit with fans across the nation. We can’t wait for our customers to experience the Chicken Roll as the ultimate headline act of our flaky franchise.”
The new Chicken Roll will be available to order via Click + Collect on the Greggs App, which is free to download and gives access to a variety of tasty rewards. For every 9 purchases across any different category – from hot drinks to sandwiches to bakes to sweet treats – app users can get one completely free.
New users of the Greggs App also receive a free iced or hot drink of their choice upon registration, as well as a free sweet treat to celebrate their birthday each year.
