Greggs is officially entering its matcha era! The nation’s favourite on-the go retailer is launching a brand-new Iced Matcha range, which will land in shops nationwide this Thursday 5th February from just £3.
Reinforcing Greggs’ commitment to providing its customers with plenty of choice at unbeatable value, the launch adds a chic new trio of drinks to the menu – the Iced Matcha Latte, the Vanilla Iced Matcha Latte, and the Strawberry Iced Matcha Latte.
To celebrate the launch of one of the best-value Iced Matchas on the high street and bringing matcha to the masses, Greggs is blending wellness with pastry, and opening its first ever Pilates Studio: Greggs: Matcha & Move. Taking place on Friday 13th and Saturday 14th February, the exclusive experience in central London will offer fans a unique wellness experience.
Greggs fans can book a slot to participate in a 30-minute Greggs-themed Pilates session (think the ‘Sausage Roll Up’ and the ‘Yum Yum Twist’), after which they will be treated to a free Iced Matcha to refuel, complemented with either a Greggs Sausage Roll or Vegan Roll (Pork Free).
Guests will also walk away with a coveted bundle of limited-edition merchandise, including a signature Greggs Pilates mat, tote bag, sweat towel, socks and a cap. To complete the look, attendees can visit the on-site embroidery station to have their exclusive tote bag monogrammed with their initials.
While general booking for Greggs: Matcha & Move opens on Friday 6th February at 12pm via the link on Greggs’ Instagram and TikTok, loyal fans can get a head start.
The entire Iced Matcha range will also be available via Click+Collect on the Greggs App, which is free to download and gives access to a variety of tasty rewards. Not only will Greggs’ most loyal customers be granted early access to tickets for Greggs: Matcha & Move, but for every nine purchases across any different category – from hot drinks to sandwiches, to bakes to sweet treats – app users can get one completely free.
What’s more, Greggs App users will also be to earn double the amount of stamps on all of the new Iced Matcha drinks between Wednesday 11th February and Wednesday 18th February. When a customer buys an Iced Matcha, they’ll earn double stamps in the drinks category – so once they earn nine stamps, they can always try another of the delicious Iced Matcha flavours!
New users of the Greggs App also receive a free hot or iced drink of their choice upon registration, meaning new users can claim their first Iced Matcha for free!
A Greggs spokesperson said: “We’re on a mission to offer our customers more choice and quality than ever before, without the premium price tag. By introducing our trio of Iced Matcha drinks, we’re making a trending favourite accessible to everyone on the high street. Importantly, the range doesn’t just look the part, but delivers on taste and quality too – we think our customers are going to love it so matcha!”
Full details on how to book a spot at Greggs: Matcha and Move studio, as well as all the products included in Greggs’ new Iced Matcha Range, can be found below:
Greggs: Matcha and Move
Dates: Friday 13th February & Saturday 14th February
Timings: 45-minute slots are available to book between 07.30 – 16:15 across both days (half an hour Pilates session followed by 15 minutes to grab a post workout Matcha and merch)
Address: Greggs: Matcha and Move, 59 Greek Street, London, W1D 3DZ
Nearest Tubes: Tottenham Court Road or Leicester Square
Price: £10 per person booking fee (refunded upon attendance)
Tickets: Available Friday 6th February
12:00pm: General Public Sale (link will be shared on Greggs Instagram and TikTok pages)
