Grenfell Athletic FC, a football club proudly stitched into the Grenfell community, is welcoming locals to be the first to pull on its brand-new jersey via a shirt amnesty taking place on the afternoon of Sunday 4th July. The new kit is unique, with a rare fresh take on the iconic Nike swoosh incorporating the Grenfell Athletic dragon symbol that features in the club badge.
All fans need to do is bring any old football jersey they own to Westway Sports Centre, W10 6RP between 1-5pm, with the first 99 in attendance able to recycle their old football jersey, receiving in return a brand-new limited-edition Grenfell Athletic home jersey for the 2021/22 season. The amnesty will see the clubs #FabricOfTheCommunity mantra brought to life giving fabric, in the form of football shirts, to those in the area. The number 72 shirt will not be swapped, out of respect to all those who tragically lost their lives on that night in June 2017.
After the success of its previous shirt launch back in December 2020 the club, which currently plays in the Middlesex County football league, has fused its dragon symbol with the iconic swoosh for a fresh new home kit for the new season that will be available to purchase via Kit Locker on the same day. Not only that, all proceeds from shirt sales will be put back into the development of the club, with aspirations to kick off junior and women’s sections firmly on the horizon.
Founded shortly after the tragic fire in 2017, the club was created as a community hub by local man, Rupert Taylor, who saw that the people of the Grenfell area needed a positive outlet to help them through a time of unparalleled tragedy. Now, more than four years later the club are looking to build further and become ‘everyone’s second favourite team’.
Speaking on the launch, founder of Grenfell Athletic FC Rupert Taylor said: “The launch of the brand-new Grenfell Athletic home jersey represents another exciting step forward for the club. Although the current season has just ended, the team is already looking forward to pulling on the new kit for 21/22.”
“We’re super excited to be able to give 99 people from the local area the chance to get their hands on their very own shirt, after all community is at the heart of this club and we can’t wait to give a piece of it back to current and future members of the Grenfell Athletic family.”
Grenfell Athletic has also become the first ever Sunday League football club to launch its own TV ad, with a film created to support the team and the wider Grenfell community. A visual metaphor that shows the threads of a Grenfell Athletic shirt being interwoven into the fabric of buildings; the film ends with the entire Grenfell estate covered in the jersey. The film will be launched online and is being promoted across paid and organic media on social platforms.
To purchase a Grenfell Athletic home or away shirt please visit Kit Locker: https://www.kitlocker.com/products/grenfell-athletic-home-jersey-21-22-p
