As millions of fans get ready for the opening weekend of the 2024/25 Premier League season, to mark its debut as the Official Beer and Official Non-Alcoholic Beer of the Premier League, a fleet of Guinness tankers sporting the colours of each Premier League club delivers perfect pints of Guinness to fans over the weekend.
Guinness fan and the Premier League’s all-time leading goal scorer, Alan Shearer, made his debut at the Home of Guinness this week to unveil an iconic line-up of 20 Guinness tankers. Customised in the colours of each Premier League team, the tankers departed St. James’ Gate, Dublin to deliver Guinness and Guinness 0.0 to pubs across the UK ahead of opening weekend.
Both enjoyed by millions of people all over the world, Guinness looks to celebrate its partnership with the Premier League by creating experiences that put fans, culture, and the occasion of enjoying a Guinness at the heart of the action. From midweek routines to matchday rituals, the partnership is symbolic of the shared passion and love for football.
Stephen O’Kelly, Global Brand Director, Guinness said: “The Premier League isn’t just football, it’s a global occasion. Millions of fans come together every week in stadiums, pubs and homes, united by their love of the game. For Guinness, it’s an amazing opportunity to continue the success of the Guinness brand globally, and become part of new rituals and existing traditions worldwide, by creating imaginative stories and experiences that tap into the passions and connections between the beautiful game, and the beautiful pint .”
Alan Shearer, Premier League legend, said: “No matter where you are in the world, Guinness and the Premier League are two iconic global brands that bring fans together. From the roars of St. James’ Park echoing in bars in Seoul, to the tension of an injury time penalty at Old Trafford being felt in living rooms in San Francisco, there will be supporters all over the world enjoying match days this season with a Guinness.”
As the Official Responsible Drinking partner to the Premier League, Guinness 0.0 and Guinness will be using its global rights to promote and encourage responsible drinking during the season.
To stay up to date on the campaign, follow @guinnessgb on Instagram.
