Forget boring tickets. This December, five festive superfans will ride the rails wearing their Christmas spirit and an exclusive GWR Christmas jumper that gets them free travel to every twinkling market across the South West.
Great Western Railway is launching the ultimate Christmas market challenge, giving away two-weeks of unlimited rail travel (December 5-19) to dedicated market enthusiasts willing to prove their festive credentials.
The catch? Winners must wear their limited-edition GWR Christmas jumper, featuring a unique QR code that acts as their ticket.
From Hyde Park’s Winter Wonderland to Bath’s artisan stalls, Bristol’s festive buzz to Cardiff’s Welsh charm, winners can market-hop to their heart’s content, collecting mulled wine, gingerbread, and Instagram gold along the way.
Dan Panes, Head of External Communications at GWR, said: “We’re putting the fun back into festive travel. Five lucky winners will get the ultimate bragging rights, a Christmas jumper that’s also a golden ticket to the UK’s best markets. No parking stress, no traffic jams, just pure festive magic by rail.”
How to Win the Bumper Jumper Ticket
Going live on the 27 November on the GWR Instagram page (@gwruk), the mechanic is simple:
Follow GWR on Instagram
Like the competition post
Comment with your favourite London and South West Christmas markets you’re desperate to visit
Five winners will be randomly selected and sent their exclusive GWR Christmas Jumper, their passport to festive freedom across 12 magical markets including:
Hyde Park Winter Wonderland & Southbank Centre Winter Festival (London)
Bristol, Bath, Exeter, Plymouth, Truro Christmas markets (South West)
Cardiff Christmas market (Wales)
Reading, Cheltenham, Salisbury, Totnes (regional gems)
Black Friday bonus: Can’t wait to win?
For anyone not wanting to take their chances, the GWR Black Friday sale will be live from Friday, 28 November through to Monday, 1 December. In the sale, train travellers can grab tickets with as much as 50% off the average advance ticket price. This means thousands of discounted and reduced tickets will be available across the GWR network, for travel from Friday 5 December up to and including Friday 13 March. T&Cs apply.
The perfect excuse to start your market hopping early, buy a loved one a train ticket home, or book a surprise post-Christmas getaway to beat the January blues.
Check timetables, plan your routes, and get ready to #GWRMarketHop this December.
