HARIBO has launched HARIBO Hide ‘N’ Seekers, an exciting and interactive outdoor activation, which is FREE and will visit Battersea Park in London from 19th – 21st August.
Built around a giant inflatable arena, thousands of free tickets have been made available through Eventbrite.
This brand-new open air game format takes the best bits from playground games we all know and love, with enormous inflatable HARIBO pieces, packs and iconic treats providing the perfect places to hide in, under or behind.
During each event, participants will become ‘hiders’ that must make their way back to the Goldbear base without being caught by the super, sneaky ‘seekers’.
Extending the experience, and adding further excitement, playful training sessions will take place ahead of each event. Afterwards, winners will be ‘crowned’, and each will take their place on a specially designed podium before everyone receives a goody bag and treats.
Head of Marketing at HARIBO, Phil Murphy, comments: “HARIBO is all about childlike happiness and always has been. We are excited to keep finding new and exciting ways to bring this to life for our consumers. This activity is the perfect addition to the campaign work we already do.
“The HARIBO Hide ‘N’ Seekers arena will attract people of all ages from London and bring childlike happiness to life!
“Friends and families that are looking for a fun-filled activity that they can enjoy for free should book their tickets online. It’s a great excuse to get outdoors and to play a classic family games but with a HARIBO twist.
“As well as our giant inflatable arena, participants will also have access to our pick ‘n’ mix tent. After all, no HARIBO activity would be complete without a selection of our tasty treats to try, share and enjoy!”
For more information visit: www.haribo.com/en-gb/hide-n-seekers
For more information about HARIBO, its range of products and retail outlets in the UK, please visit: www.haribo.com/en-gb and for regular updates follow @HARIBOUKI_ on Twitter, HARIBOUKI_ on Instagram and HARIBO UK and Ireland on Facebook.
