BMW (Bayerische Motoren Werke AG) is one of Germany’s leading car manufacturers, along with Mercedes, Porsche, and Audi. In terms of global popularity, BMW is in the number one spot, with Mercedes and Audi trailing just behind it.
One nation where BMW is extremely popular in the United Kingdom. The BMW Group also owns Mini, which is another of the UK’s most popular (and iconic) cars.
This post will explore the perception of BMW in the UK, and how it has changed.
BMW Popularity
In the UK, BMW is the most popular car brand. One of the main reasons for this is that the brand produces city and executive cars, which are available at different price levels. Even British people on low salaries are able to afford a BMW or at least a finance arrangement on one. A closer look at a map by comparethemarket.com.au car insurance shows that BMW is also the UK’s most searched car brand.
BMW Drivers
Despite the brand’s popularity, a recent study found that BMW drivers are actually the most hated drivers in the UK. Not only are BMW owners considered to be bad drivers, but they are also viewed as unnecessarily aggressive. Some who filled out the survey even went as far as to say that they would not consider dating somebody who drives a BMW. However, the negative connotations associated with BMW drivers have not put a dent in the car’s popularity, as sales continue to rise in the UK. The car is seen as luxurious, trendy, and at the forefront of innovation.
Global Popularity
The UK isn’t the only nation that loves BMW. The brand’s sales rose by 10.6%, 14.6%, and 33.6% in Germany, the United States, and China respectively last year. Sales also rose massively in Italy and Korea. Last year alone, BMW shipped and sold over 2 million vehicles worldwide. In the coming years, that figure is expected to rise exponentially. BMW is also starting to offer electric vehicles, which will no doubt increase its popularity even further. This is especially true in the UK, where the government is going to outlaw further production of non-electric vehicles in 2030.
Does BMW Deserve Its Popularity?
BMW’s reputation comes from the fact that their vehicles are built to a very high standard and are extremely reliable; a BMW can last a lifetime if properly taken care of. BMW’s customer service, product and brand recognition, and product quality all come together to make it the world’s leading luxury car producer. BMW also offers affordable payment plans to people who want to buy their vehicles on credit. It’s possible to finance one’s vehicle directly from BMW, rather than having to go through a third-party or non-affiliated dealership.
The perception of BMW in the United Kingdom is only getting better, though that’s not the case for BMW drivers. Drivers aside, BMW is a brand that is committed to delivering high-quality automobiles that stand the test of time. Because of this, it should not surprise you that their popularity is unmatched.
