Helen Flanagan donates to Lidl Bear’s Toy Bank Christmas giving campaign at the launch night of Winter Wonderland. Visitors can make contactless donations at the Hyde Park event, while shoppers can drop off new and unopened toys and games at over 940 Lidl stores nationwide until 16 December. Donations will be gifted to local children in need of support.
Toys are being collected by local charities participating in Lidl’s ‘Feed it Back’ scheme, coordinated by Neighbourly, alongside the donated food they pick up weekly. They will then be distributed via local charities and community groups such as food banks and community centres.
In addition, the supermarket has committed £250k for charities during the festive period – including a £125k donation for the toy bank initiative – and has also pledged to donate more meals than ever over the festive period.