HOLD Storage today announces the opening of its first site in the heart of Kings Cross offering 56,000 square feet of lettable space. This marks the first of five sites that the company plans to open across the capital before the end of 2025, to address the critical space shortage faced by London’s residents and businesses.
HOLD plans to disrupt the self-storage market with a fresh approach to customer experience that blends cutting-edge technology with a highly personal on-site service to meet the expectations of the modern consumer. As part of the launch, HOLD is offering households and businesses complimentary Zipcar memberships, a free driving credit and discounted rates.*
The Kings Cross site is located on York Way, adjacent to the St Pancras and Kings Cross rail terminals, and offers a comprehensive range of services from convenient lockers to spacious 350 square-feet units, catering to local residents and businesses alike.
Cutting-edge technology planned for the site in 2024 will also be rolled out across future locations. This will include augmented reality overlays of unit sizes to a real-world setting, app-controlled unit access, electronic locks, facial recognition, enhanced security measures and other customer-focused features underpinned by a best-in-class technology stack with advanced AI and data capabilities.
Frederic de Ryckman de Betz, CEO of HOLD Storage, said: “For far too long self-storage has been a story of impersonal warehouses run for the benefit of shareholders with little regard for the potential impact on the planet, the product and the service itself on the people who actually use it. That changes from today with the opening of our first site. We are building a company that will help Londoners find the space they need to transform their lives and their businesses in ways that will make a real difference to their futures.”
Callum Kempe, Co-founder and Property Director at HOLD Storage added: “Kings Cross is the ideal location for our first central London site and it will set the standard for how we intend to shake up the industry. We aim to be the largest independent provider of self-storage in London within the next five years and we will be shortly announcing further acquisitions.”
HOLD is committed to sustainability and ethical business. The company aims to be the first in the industry to achieve BREEAM Outstanding sustainability ratings, with 90% of existing materials at some sites being recycled through demolition and construction. Its ethical business philosophy focuses on transparency, active community participation and treating people with fairness and respect.
*Complimentary 12-month memberships worth £25 plus £25 in free driving credit and up to 30% discount for households and £99 with £50 in credit as well as weekday discounts for businesses.
