If you are an independent creative, you might be thinking about growing your company. While scaling is a fantastic method to grow your presence and revenue, it frequently necessitates including others in the process, which can be a big change if you are used to working alone.
The good news is that, regardless of the industry that you belong to, you can expand your brand without losing sight of your initial creative intent. Ankit Gaba of Worify Media offers some helpful advice to help you grow your business while retaining your independence.
Stay true to your own self
Continually stay true to what makes you unique. The idea that you must move differently in order to move quickly is frequently put out. Stay true to yourself. Scaling does not always happen quickly; patience, time, and learning by failure – all are necessary for success. Maintain your path.
Keep your mission statement in mind
Find out what makes you special and build on those qualities. What is your mission statement, and how does it distinguish your business from rivals? In periods of transition or rapid growth, it might be helpful to remind yourself of your motivations for starting because it can be easy to lose sight of them.
Spot your niche
It is crucial to pick a course that you can follow without outside help. Though it is alluring to aim for a broad audience, it is far simpler to stand out in a more focused field. Do not attempt to please everyone. Develop your expertise in that area. When you do that, you will draw in more valuable clients and have the freedom to provide your special services. Prioritize identifying your niche.
- Instead of attempting to attract a big audience, focus on building a small community of superfans.
- OWN a platform, which may be a blog, an app, or a newsletter, or something you may claim as your own.
- Set up premium costs. It is preferable to have 26 superfans paying $40 per month to be a part of your community and making the most of their investment by participating regularly than it is to have 100 uninterested individuals spending $5 per month and quickly forgetting that they even enrolled.
Hire a complementary team
Hire team members that are specialized and capable of performing some aspects of your job function considerably more effectively when your customer list expands. It is also critical to consider how much autonomy you desire. According to Ankit, “There are many projects which get ruined by lack of creative control due to publishing contracts. Reaching out to Marketing Agencies also gives you more creative control and in the end it can get you more money since you do not have to be worried about the publishers taking a share of your project.”
Recognize your assets and weaknesses
To identify your strengths and limitations, start by giving yourself an honest evaluation. Determine what you enjoy doing, what you are good at, and what you need assistance with. Having this clarity will enable you to identify the gaps and how to fix them, allowing you the time and room to expand your company more successfully.
Look for brand partnerships
Look for brand collaborations that reflect your ethical principles both personally and professionally. You can manage your media presence in this manner. Influencer marketing is widely acknowledged by customers, and it can be used to show what you want to stand for while still attempting to reach a broader audience.
As Ankit says, “A great product is easier to make famous but no matter how good your product turns out to be it cannot succeed without the right strategy. I feel like independent creators who have some experience in marketing should market their products by themselves instead of signing contracts with publishers and distributors and if you don’t have enough experience in marketing you can reach out to marketing agency like Worify Media. It is the place where I work at and we have managed to help hundreds of projects to get in reach of millions of people.”
Earn more money to invest into your brand
You can scale everything while manage to remain your own boss. The process starts with choosing a side business or taking on odd jobs, to earn extra money to invest in your personal brand and expand your business.
Conclusion
As Ankit Gaba of Worify Media puts it, there is no shortcut to success. He has specifically mentioned:
“Only a Publisher or a Distributor cannot make your project a success and you often see a lack of transparency between the creators and distributors or publishers in industries like Gaming, Music and etc. In fact, with the right strategies, your projects can make more money independently. The most important thing about your project’s road to success is marketing and it has been proved many times since we have seen some products which lack in quality performs better than products which are better in quality.”
According to him, proper planning, implementation of the right strategies and well-conceived marketing campaigns can work wonders to provide independent creators with an edge that they deserve and prove to be effective in establishing their business into a brand, regardless of the type of industry that they are a part of.
