Without trust, you can’t expect to see your customers returning to your brand. It’s important to nurture personal connections and understand exactly what keeps people coming back to your website.
In this guide, we’ll explore key areas to focus on when it comes to building trust. With a few simple techniques, you can secure more repeat sales and boost the credibility of your eCommerce store in the process.
Understanding trust
Whether you’re catching onto the trend of sustainable delivery for your eCommerce store – evident from the rise of independent delivery upstarts – or learning more about the buying habits of your customers, any conscious effort to provide a personalised experience will be rewarded.
The importance of visitor trust shouldn’t be underestimated: you and your employees should recognise how crucial it is to boosting conversions and sales and generating future loyalty.
Offer trusted payment methods
Help your website visitors to feel more confident when making a purchase on your website by using only trusted and familiar payment methods. It’s best to choose platforms they’ll already be able to access quickly. These could include:
Installing a functional online payment method that loads quickly could promote a smoother user experience (UX) and will therefore be invaluable to any eCommerce store.
If you’re not sure how to make the technical changes to incorporate new payment methods, you could consult the advice of an experienced eCommerce agency to help you.
Highlight reviews
If you provide easy access to customer reviews on your website, you’ll not only demonstrate honesty and integrity, but you could boost your chances of a prospective customer making a purchase. This will, in turn, also boost your conversion rate.
It might feel daunting but offering genuine feedback will reflect well on your company ethos. With over 70% of people doing more online shopping than ever before, now’s the time to capture your audience and keep hold of it.
Be transparent
Transparency in your eCommerce store isn’t limited just to customer reviews. You can help your prospective customers trust you by allowing them to contact you.
Adding a clear link on your website is the best approach to encourage your customers to ask specific questions about a product or make general queries or complaints. An ‘FAQ’ section might cover some ground with product-specific enquiries but offering personalised customer service could determine the customer’s final decision.
Use trust seals
Small icons can carry a big impact on a new customer interacting with your website. Badges can be eye-catching yet unobtrusive on a webpage, and can familiarise your customer with:
Ensuring that your website is SSL certified is another invaluable indicator of trust. This displays a small green padlock in the URL bar, affirming a sense of security.
As an online retailer, there’s nothing more frustrating than seeing abandoned shopping carts, but you can help generate customer trust by proving the integrity of your brand and the quality of your website.
