Amazon feedback is the gold standard when it comes to clients looking for goods in the marketplace. Due to their social proof evidence and high visibility, they influence everything from click-through rate and conversion rate to an item’s organic rank within AMZ search results. As a result, there’s nothing more essential to a merchant on Amazon than generating five-star product reviews.
Nonetheless, there is a lot to unpack regarding feedback in the marketplace, including the best ways to get Amazon reviewsdue to continuously updated policies. So, here is a brief guide.
5 Tips to Get Reviews on Amazon Effectively
How can you get legitimate, 100% authentic organic AMZ client reviews? Here is how.
Deliver a great client experience
Most poor testimonials is the result of clients feeling deceived about a product. Always be sincere about what you are offering and deliver as much precise and accurate info about your goods as possible to avoid false anticipations or confusion.
Send follow-up messages after an AMZ purchase requesting feedback
The marketplace asks for client feedback after a purchase, but it is a generic letter with nothing special. Instead, you can use personalized review requests. Perfectly, you need to send them right after they have received your item, so the positive experience is still fresh in their minds. You may even use tools like SageMailer to automatically dispatch customized review request emails. Make it simple for users to share a review by including a relevant URL.
Request Amazon feedback via social media and newsletter
Odds are, shoppers subscribed to your brand’s newsletter, and your audience on Instagram already like you, so why not invite them to leave reviews? There is a decent chance they have already purchased goods from you, so they can share legitimate yet positive AMZ customer testimonials.
Contact users who reviewed similar items
You may find clients who have reviewed items similar to yours (even other sellers’ products) by going to your product listing and proceeding to “Clients Who Viewed This Item Also Viewed” or “Clients Who Bought This Item Also Bought.” Those are your brand’s competitors, and you might do well simply by checking them and their reviews (paying special attention to what other sellers do well and what they fail at) and even browsing their websites.
For the sake of our AMZ review-centered article, just click on the “Client reviews” link and filter by the newest testimonials. Click the user’s name for their info. If they indicate contact info associated with their account, you are in luck! Send them an email. If only their name comes up, try reaching them on social media like Facebook or Twitter.
Solicit the top AMZ reviewers
The marketplace holds a list of its key reviewers – a compilation of reputable reviewers who are trusted for their accurate and insightful comments. Most of such users also hold labels such as “Top 10 Reviewer” or “Hall of Fame Reviewer.” Such titles are displayed alongside their feedback, making their testimonials ultra-valuable.
Good Luck with Feedback Management in 2023
Hopefully, the recommendations in this blog post have given you useful ideas for how to get AMZ product feedback in 2023.
At the minimum, use the methods that are Amazon-compliant, as they’re 100% free of any “gray areas.” Besides, always ensure to play by the platform’s rules. Keep in mind: a few extra orders garnered by utilizing a black hat tactic is not worth putting your whole seller profile in jeopardy.
And what is your review generation strategy? Feel free to share your tips and tricks in the comments!
