If you’re a business looking to make a name for yourself in London, you’ll need to find ways to stand out from the competition. With so many businesses competing for attention, it can be tough to get your message heard. Here is some advice on how to make your brand more visible and memorable.
Research your competition
Before you can take aim at your competition, you need to know who they are. Study the market carefully before deciding where your business will fit in. If it’s a completely new area for you, do some research and find out what other companies specialise in and how you can differentiate yourself from them.
Be innovative
Once you’ve established your competition, work out how you can stand out from them. You’ll have to do something pretty out of the ordinary and special if you want to draw customers away from more established brands, so think about what your business does differently. If there are other companies doing the same thing as you, think of a new angle that will help people notice you.
Emphasise your niche
If you can make your niche or speciality really clear to potential customers, this will help them remember who you are. Look at the competition again and try to identify what they’re lacking. If there are other companies offering very similar services, think of something that yours does differently.
Be consistent
You must choose a name that reflects what your business does, but also stick to the same name every time you refer to your company, whether it’s on a sign or a website. You can’t expect people to remember a brand if you don’t consistently use the same name for it.
Get a great website
Having a website doesn’t necessarily mean that potential customers will find you, so make sure it’s easy to navigate and looks good. Keep your site updated with interesting or useful information because this can help keep your business at the forefront of people’s minds.
Make sure the site loads quickly and works on mobile devices as well as computers.
Create excellent content
It may be worth investing in a freelance copywriter to make sure your content really gets your message across in a stylish and accessible way. If your content is interesting and useful, people will be more likely to share it, which means that other potential customers might find you.
Ed Prichard is one of the best on the market. Check out his site to see what they can do for you.
Social media is your friend
Don’t be afraid to use social media to keep in touch with customers and attract new ones. Sites like Facebook or Twitter can help you remain on top of people’s minds, especially if you post regular updates that include useful information that your target market will appreciate.
It also helps if you make a point of responding quickly to comments from customers so they know you’re interested in what they think.
Monitor your presence
Make sure that people can easily contact you if they want to ask questions or leave feedback, and listen carefully when they do so. Don’t go overboard with the personal touch – it’s all too easy to come across as desperate when trying to impress customers in person – but make sure you respond to comments as quickly as you can.
