Perfectly sized for your logo, graphics, and call-to-action message, the humble beer mat is a great way to get your brand out there.
A natural promotional product for events, social nights, and giveaways, these mats can also be used as coasters for catering and the hospitality sector. And this means that where there are people, then so is your business or brand.
So, if you are looking for a fun and practical way to reach your customers, here’s our guide to making your very own promotional beer mats.
Choose your online printer
The first step to making your own beer mats is to pick your printer. And working with an online printer means you can get a ‘one-stop’ service, volume printing, and a quick turnaround. Online printing doesn’t have to be expensive either, as there are some great deals around that are perfect for smaller businesses or limited print runs.
You can order cheap personalised beer mats from Bizay. With easy online ordering, customisable templates, or in-house design support, plus a fast turnaround, they strive to give you the best service around.
Pick your beer mat size and shape
You need to ensure your new promotional beer mats not only look good but are functional. And that means they need to be large enough to be used with most coffee cups as well as wine and beer glasses. The standard size for coasters is 85x85mm, or you can opt for larger.
The most popular shapes for beer mats are square, round, and hexagonal. Or, for something extra special, you could go for a custom shape to make your promotional campaign really stand out.
Opt for the best material
While most beer mats tend to have a short shelf life or are single-use, choosing the right material will help to keep your new coasters looking good for longer. You can get specialised 390g cardboard that is specifically designed for beer mats. This material is not only effective when it comes to absorbing moisture and liquid spills but also sturdy and retains the vibrancy of the colours in your design.
Create your beer mat design
Once you have decided on the shape and size of your beer mats, you need to finalise the design.
With most online printers, you can easily upload your own artwork, ensuring you work to the supplied specifications so you get the design just right. Alternatively, online printers such as Bizay also offer a free template service that you can customise with your brand logo and message.
Full colour print and in-house design team support should also be part of the service so you can get your next batch of eye-catching beer mats just right!
Place your order
Once you are happy with the design and look of your new beer mats, the final step is to select the quantity. Small order batches are widely available, which work well with one-off events or smaller businesses. Or you can order in volume, with online printers able to offer beer mat print runs of 2,000 or more.
Our final tip for making your own beer mats is to shop around. Looking for the cheapest deal doesn’t mean you have to sacrifice quality. And with all our beer mat orders, if you can find cheaper elsewhere, a lot will match the quote with a lowest price guarantee. Now that is a reason to raise a glass and celebrate!
