Have you considered how best to promote your yoga business? Then today is your lucky day. And who knows… maybe the very harmony of the Universe itself has brought you here, to learn everything you can about how to go about taking your yoga studio to the next cosmic plane!
Thanks to the pandemic, the market demand for better health and wellness has increased quite a bit in the past two years. The number of online yoga classes have gone up, thanks to lockdowns. But now that we’re coming out of lockdowns and entering the last phase of the pandemic, it might be about time to start thinking about opening up a new place.
We have some nifty tips on how to network, and how to use social media to grow your business. One great strategy is to use design templates to post lots of content, without having to waste large amounts of time. But more on this later!
The first step in promoting a yoga business is to define your brand. Yoga studios are booming, which is great news for those of you that want to dedicate their whole professional life to it. You must take the effort to differentiate yourself from others. When you are just another face in the crowd, you’re not going to stand a chance amongst the competition.
A crowded market demands a specific niche, which helps you to distinguish yourself. So think about what makes your yoga classes special. You could focus only on teaching seniors. Or you could combine your classes with hip hop music (yes, hip hop yoga is a thing). Or you can come up with something completely new and unique.
Your brand will guide your marketing efforts and help you find your target audience. Once you define your brand, it’s time to go to the next step.
Once you’ve decided on your brand, it’s time to figure out what kind of audience your brand would resonate with. Chances are you already know some people who are interested in the same things you are. Ask them what kind of stuff they like. Do some research and find out which audience goes for which thing.
What’s the age of your target audience? Younger people will be on Instagram and Snapchat. Older people can be found on Facebook and LinkedIn. Get feedback from all age brackets, if you must. There’s no such thing as too much data.
3. Working Your Social Media Channels
Once you’ve got a brand and a target audience, it is necessary to jumpstart your social media channels!
Since you already know your target audience, you know where your kind of people are. If you are targeting millennials, go to Instagram. If you are targeting executives, go to LinkedIn. And don’t forget about Facebook… which is turning into a platform for older people.
Facebook is also the king of social media ads. You can target prospects with laser-like precision there. Unfortunately, you won’t get much organic exposure on Facebook anymore. For organic engagement, go to Instagram, which has the highest organic engagement of all social media channels. It also allows you to cross-post on Facebook and Twitter, so that’s a triple whammy!
4. Use Professional Social Media Templates
If you don’t have time to design your own social media post visuals, or don’t know how to do it, then using pre-made social media templates is always a good idea. These days, Canva templates are all the rage. Many websites are selling these nowadays. One example is ContentBASE. But there are others if you search for them.
Over at ContentBASE, you can purchase all sorts of Canva templates for yoga studios to be used on social media. It’s best to find one that already sorta, kinda resonates with your brand. It’s okay if they don’t entirely do so, because you can easily edit and customize them on Canva. The good part about these kinds of fully editable social media templates is that you can reuse them over and over again, changing the text on them in mere seconds.
And the great thing is that these social media templates usually come in bundles of many templates. On average, a single bundle will contain enough templates so that you can keep posting for weeks on end. Months, if you buy larger bundles!
5. Use Influencers If Possible
Famous people are hired for commercials on TV and advertisements in magazines, for no other reason than the fact that they are influential. You might be wondering… are there influencers that are into yoga?
Unsurprisingly, there are plenty. Take David Beckham, for instance, who swears by yoga. And plenty of other celebrities also engage in the practice regularly.
Maybe you can’t afford David Beckham (for the time being, ofcourse), but there are alternatives. The web is full of smaller, more affordable influencers. You might even find local ones that are willing to vouch for your yoga studio. Reach out to yoga fanatics on Instagram or yoga vloggers on YouTube. If they only mention your yoga class to their followers, it’s already a big win.
Investing in the promotion of content on Facebook and Instagram Ads is very important in any business. Yoga marketing is no exception. With a relatively small investment, you can reach a relatively large audience.
Getting a successful ad campaign up and running is going to take time to learn, as the learning curve can be quite steep. But hey, if it were easy, everybody would be doing it, right? It’s going to take some effort and some money. But once you’ve got the hang of it, you can get great results from it, consistently. So all in all, it’s worth the effort!
