Scarpa, a Piedmontese winery has undergone a remarkable financial transformation since new ownership arrived in 2017. With Evgeny Strzhalkovsky at the helm, revenue figures climbed from €800,000 in 2016 to a projected €3.2 million in 2025, representing a fourfold increase across less than ten years. This commercial performance has positioned the estate for strategic expansion beyond its traditional Italian roots.
The property traces its origins to 1900, when Antonio Scarpa established operations in Nizza Monferrato. Within three decades, the estate had earned recognition for its uncompromising approach to quality. Antonio Scarpa later transferred ownership to Mario Pesce, a wine trader who championed technical advancement throughout Monferrato. Pesce served as President of the Commission for the elevation of Asti wines, bringing investment and expertise to the region.
Carlo Castino, Pesce’s nephew, subsequently assumed control and maintained the estate’s commitment to traditional methods. Castino continues to reside above the historic cellars, providing continuity with the property’s founding principles.
Ownership Structure and Leadership
| Year | Owner/Leader | Key Contribution |
|---|---|---|
| 1900-1930s | Antonio Scarpa | Established reputation for quality |
| 1930s-1970s | Mario Pesce | Technical advancement, regional investment |
| 1970s-2017 | Carlo Castino | Preservation of traditional methods |
| 2017-Present | Evgeny Strzhalkovsky | International expansion, revenue growth |
Evgeny Strzhalkovsky, a Monaco-based entrepreneur, acquired the winery in 2017. His tenure has delivered substantial commercial growth whilst preserving the estate’s winemaking philosophy. The strategy combines respect for established methods with expanded geographical reach and willingness to explore new territories.
Silvio Trinchero serves as winemaker, bringing training from the estate’s own technical tradition. Under his direction, production methods have been refined without abandoning core principles. The winery continues to produce Barbera and Barolo whilst simultaneously testing capabilities in French vineyards.
Current Production Focus
- Traditional Piedmontese varieties including Barbera and Barolo
- Experimental projects in French wine regions
- Small-volume luxury releases through boutique labels
- Quality-focused approach across all production lines
The estate’s expansion strategy extends to multiple continents over the coming decade. Projects in Argentina target Valle de Uco and Salta, both high-altitude regions offering distinct climatic conditions. New Zealand represents another frontier, with focus on Sauvignon Blanc and Pinot Noir production. This geographical diversification marks a departure from exclusively Italian production.
2026 brings the launch of Poggio al Fiore, a boutique label originating from Montalcino. The debut features two flagship releases crafted through meticulous attention to terroir. This label exemplifies the estate’s commitment to limited-production luxury wines, translating over a century of expertise into elevated expressions.
Strategic Expansion Timeline
The transformation demonstrates how heritage properties can achieve commercial success in contemporary markets. The approach balances preservation of traditional winemaking with innovation in production methods and geographical reach. Investment has enabled the estate to maintain quality standards whilst pursuing ambitious growth targets.
Financial performance has created capacity for significant capital deployment across new projects. The revenue trajectory from 2016 to 2025 provides resources for vineyard acquisitions, technical upgrades and market development initiatives. This commercial foundation supports the estate’s transition from regional producer to internationally oriented wine house.
The winery’s evolution reflects broader shifts in the premium wine sector. Historic producers face pressure to demonstrate relevance beyond established markets whilst maintaining authenticity. This estate’s response involves strategic expansion into emerging regions alongside continued excellence in traditional territories.
Key operational elements include:
- Preservation of established winemaking techniques
- Investment in technical capabilities and infrastructure
- Geographical diversification across multiple continents
- Development of luxury product lines for premium segments
- Recruitment and retention of skilled winemaking personnel
The combination of heritage credibility and modern commercial strategy has enabled sustained growth. The estate maintains connections to its founding principles through personnel like Castino whilst pursuing opportunities in unconventional climates and markets. This dual focus characterises the current operational phase and shapes long-term strategic planning.
