Hyde London City has partnered with LOOKFANTASTIC, the UK’s leading online beauty retailer, to introduce Self-Care Room Service, a new in-room beauty concept designed to bring guests a moment of relaxation and indulgent wellness in the heart of the capital.
Set within a historic Grade II-listed building just steps from the Old Bailey, the 111-room Hyde London City combines bohemian-chic interiors with the brand’s signature free-spirited energy. This new partnership turns up the dial even more, giving guests exclusive access to curated beauty and wellness edits from LOOKFANTASTIC, delivered directly to their room.
Priced at £50, each edit has been designed to meet every traveller’s needs, whether replacing forgotten essentials, easing into a new time zone, or discovering the latest beauty launches. The collections feature convenient travel-sized products, making them ideally suited to guests on the move.
Hyde London City x LOOKFANTASTIC Self-Care Room Service Menu
I Forgot Everything*
The ultimate SOS kit for when beauty and skincare essentials have been left behind, this edit includes Elemis Pro-Collagen Cleansing Balm (20g) to remove impurities while nourishing the skin, NUXE Rêve de Miel Nourishing Honey Lip Balm (15ml) to soothe, protect, and condition lips, Living Proof Perfect Hair Day Travel Dry Shampoo to refresh hair on the go, and Kiehl’s Ultra Facial Cream (28ml) to provide long-lasting moisture. This edit has everything guests need to revive, hydrate, and style effortlessly.
I Need to Reset*
A dreamy overnight ritual designed for guests to unwind, recharge and reset, featuring products such as the Biodance Bio Collagen Real Deep Mask for a rejuvenating skincare boost, DIRTEA Reishi Powder – The Calm Mushroom to support relaxation, Erborian Skin Therapy Multi-Perfecting Night Oil-Serum (10ml) to nourish and restore overnight, The INKEY List Caffeine Eye Cream (15ml) to renew tired eyes, and the This Works Choose Calm Kit. This edit is carefully crafted to support restful, restorative sleep.
The Insider Edit*
Curated by LOOKFANTASTIC Insiders, the brand’s collective of beauty experts and tastemakers, this rotating selection could include products such as Moroccanoil Treatment Mist (25ml) to nourish and protect hair, CeraVe Invisible Dry Touch Fluid Sunscreen SPF 50 (50ml) for high sun protection and hydration, Ole Henriksen Peach Glaze Pout Preserve Lip Treatment (12ml) to smooth and plump lips, and Valentino Born In Roma Donna Eau de Parfum (10ml) for a vibrant, sensual scent. The edit is updated regularly, giving guests a sneak peek at the next wave of beauty must-haves.
Daisy Denehy, Brand Manager comments: at Hyde London City says: “Many of our guests arrive in London without all their essentials or need an extra-special night’s sleep after a long journey. With our new Self-Care Room Service in collaboration with LOOKFANTASTIC, we’re delighted to offer exclusive in-room beauty and wellness edits, helping guests relax, recharge, and indulge in a well-deserved moment of self-care during their stay.”
Keely Gough, Managing Director at LOOKFANTASTIC adds: “Partnering with Hyde London City allows us to bring the LOOKFANTASTIC experience directly to guests in a completely new and meaningful way. Beauty has the power to elevate everyday moments, and through our Self Care Room Service edits, we’re making it easier than ever for travellers to feel their best, whether they need a reset or simply the essentials they’ve left behind. This collaboration is an exciting step in our mission to make premium beauty more accessible, personalised, and seamlessly integrated into our customers’ lives.”
How to book:
Hyde London City x LOOKFANTASTIC Self-Care Room Service is available in all rooms from 13 April 2026, priced at £50 per edit. Rooms are priced from £212 based on two people sharing, including an à la carte breakfast at modern Turkish restaurant Leydi. To book, please visit: hydehotels.com/london-city/
