IKEA Oxford Street is gearing up for an exciting celebration this November as it approaches six months since opening its doors on London’s most famous shopping street. After serving over one million portions of its iconic Swedish meatballs, the store is offering one lucky customer the chance to win the ultimate prize – a year’s supply*.
To mark the delicious milestone, IKEA is hosting an in-store raffle on Monday, 3rd November, from 12:00 to 14:00, with the winner announced onsite at 14:00 on the same day.
Whether you’re a long-time lover of IKEA meatballs or someone looking for an excuse to visit the store’s Swedish Deli, this is your chance to secure a generous supply of your favourite dish!
Since opening in May 2025, IKEA Oxford Street has quickly become a go-to spot for Londoners seeking stylish, affordable home solutions and a taste of its beloved Swedish delicacies.
The store is housed in a refurbished Grade II-listed building on Oxford Street, transformed with sustainability at its core to span three floors and 5,800 square metres of retail space. Inside, customers can explore showrooms tailored to urban living, pick up affordable home accessories in the Market Hall and enjoy personalised planning services for their dream spaces.
At the heart of the IKEA Oxford Street experience is the Swedish Deli, where over one million meatballs have been served since the store’s opening, a testament to how much Londoners love IKEA’s classic dishes.
Matt Gould, IKEA London City Store Manager, said: “We’re thrilled to be celebrating six wonderful months since the opening of IKEA Oxford Street. This store was designed to bring IKEA closer to Londoners as well as the city’s many visitors, and our customers have warmly embraced everything the store has to offer, from our iconic food to our inspiring home furnishing solutions.
“We can’t think of a better way to celebrate our six-month anniversary than by giving our customers the chance to win a year’s supply of their favourite Swedish dish.”
If you’re daydreaming about more meatballs in your life, this raffle is your moment. Head along to IKEA Oxford Street.
*The winner will receive 52 coupons for a free meatball or plantball meal at the IKEA Oxford Street Swedish Deli, representing one for each week of the year.
