Educational children’s book, Little Chick Has Lunch On The Moon, written by a pioneering Midlands businesswoman, is set to launch in selected Waitrose stores nationwide during Care Leavers Week.
Supporting positive outcomes for care leavers, the book, Little Chick Has Lunch On The Moon, created by Alison Delaney as part of her ground-breaking education programme ‘Little Chicks Life Lessons’, will officially land in 89 Waitrose stores, including the Westfield London store, nationwide on 26 October 2023. The book focuses on raising the confidence, dreams and aspirations of primary school children and equipping them with key life learnings, with the aim of helping them to recognise their unique abilities and unlimited potential, no matter their background.
The retail launch during Care Leavers Week follows the successful initiative with Little Chicks Life Lessons last year, which saw The John Lewis Partnership, as part of its commitment to driving change and unlocking the potential of children and young people in care, sponsor the delivery of the Little Chicks Life Lessons education programme across selected primary schools in the West Midlands. Through this special partnership, the Little Chicks Life Lessons programme reached around 700 children aged 4 to 11 years old, including those from care experienced backgrounds.
Little Chick Has Lunch On The Moon will be available to purchase in selected Waitrose stores for £12.99. Additionally, 25% of proceeds from sales of the book will be donated to further supporting the John Lewis Partnership Building Happier Futures Programme that was established by The John Lewis Partnership and is chaired by Dame Sharon White to raise awareness and address the injustices of care experienced people.
Little Chick Has Lunch On The Moon, available in selected Waitrose stores from 26 October, is the first book in the Little Chicks Life Lessons series by Alison Delaney, which also includes Little Chick Finds His First Best Friend and Little Chicks Nest Egg.
Alison Delaney, author of the Little Chick series and founder of the Little Chicks Life Lessons programme, said: “Having been adopted myself at 3 months old and having in turn supported over 10,000 children and teachers both in the UK and Africa through my education programmes, I have seen first-hand the positive impact on young people when they are given the right support, tools and opportunities to thrive.”
“The launch at Waitrose stores across the UK during Care Leavers Week marks the next step for us, and we hope that the rollout will ensure the book is accessible to all and will provide even more children and young people with the opportunity to develop their aspirations and dreams as they go through life.”
Dame Sharon White, Chairman of John Lewis Partnership, comments: “Our partnership with Alison Delaney and the Little Chicks education programme was one of the initiatives of our Building Happier Futures Programme. As a Partnership, we’re passionate about giving better life chances and jobs to young people in care. Which is why we are proud to stock the book – Little Chick Has Lunch on the Moon – in Waitrose, which is aimed at developing the life skills and confidence of young people in care. I hope as many children as possible can benefit from the life lessons shared in the book – encouraging them to dream without limitations and helping them to build the foundations for happier futures.”
Little Chick Has Lunch On The Moon by Alison Delaney will be available to purchase in-store at selected Waitrose stores nationwide from 26 October 2023.
