The reward has been raised by Ali’s family, independent of West Midlands Police and the Missing People charity. The cash reward can be claimed by a person or group of persons (excluding police officers) who provide information that leads directly or indirectly to Ali Durrani being physically reunited with his immediate family. The family have provided a video appeal here.
In recent developments, police have expressed interest in the Ilford area following unconfirmed sightings in the East London town. His family believe there is a possibility he has travelled there and encourage anyone in Ilford who may have seen or spoken to Ali to come forward.
Ali was 32 when he went missing on 6 February near Middlemore Road and West Heath Road in Northfield, Birmingham. He had left his home in Selly Oak the day before and never returned. Despite extensive efforts by West Midlands Police and partner agencies, Ali has not been found.
Ali’s phone – a light-coloured iPhone 12 – has also never been recovered. It was last active near the Queen Elizabeth Hospital in Birmingham on 7 February. Officers believe it could be key to understanding what happened.
At the time of his disappearance, Ali was described as an Asian male having a medium build, short black hair and a black beard. He was last seen wearing a khaki raincoat, blue jeans, and brown lace-up shoes, carrying a black backpack with blue trim.
Ali’s family run the Instagram page, @ali_is_missing, which is dedicated to raising awareness of his search. You can follow the page and share their appeals here.
Marking ten months since Ali’s disappearance and the reward for his location, Ali’s mother, Mahjabeen, shares the following statement:
“Ten months without my son Ali have been the longest, darkest months of my life. Every day we wake up not knowing where he is, whether he is safe, or if he needs us – it is a pain no mother should ever have to live with.
“We have raised this £10,000 reward because we are begging anyone who knows anything, however small or insignificant it may seem, to please come forward. Whether you are in Birmingham, Ilford, or anywhere else, if you have seen Ali, spoken to him, or heard anything about where he might be, please do the right thing and tell the police or Missing People. Your information could be the thing that brings my son home.
“Ali, my beautiful boy, if you see this, please know you are not in any trouble. You are so loved and so desperately missed by your whole family. All we want is to know that you are safe. Please, just let someone know you are okay, or call Missing People on 116 000. We will never stop looking for you, and we will always be here, waiting for you to come home.”
To help the search, the public can visit Ali’s appeal on the Missing People website here: https://www.missingpeople.org.uk/help-us-find/ali-durrani-25-000829. From here, one can report a sighting, download his missing appeal as a poster, and share it as widely as possible via Facebook, Twitter, and in public spaces.
Missing People’s Publicity Officer, Ndella Senghore, said:
“If anyone has any information about Ali’s disappearance, they can contact Missing People’s helpline.
“Ali, if you are reading this, please get in touch. You can call us on 116 000. Our service is non-judgemental, confidential, and free. We just want to provide you with the support you need and help you to be safe.
“Our Helpline is here to support people who are missing, thinking of going missing, and for loved ones who are left behind. The helpline is free and confidential and is operated by trained staff and volunteers.
“Sightings and information about any missing person can also be given anonymously through the Missing People website at https://www.missingpeople.org.uk/sightings-and-giving-information-2 or by contacting West Midlands Police via Live Chat on their website, or by calling 101 quoting PID number 452099.”







