In just over a year, JJ Wilde has gone from paying her dues and playing whatever shows she could to become the first female artist to have a debut single go No. 1 on all three Canadian rock radio formats – while on equal footing with The Killers, The Black Keys, and Billy Talent. Now, JJ is back with a new song that marks the next chapter of her evolution from fan-favourite underdog touring alongside The Struts, Incubus, The Blue Stones, and The Glorious Sons to a beloved chart-topper.
The song is “Best Boy,” and it’s out now via Black Box.
“Best Boy” is a fuzzy and riff-heavy ode to everyone’s freedom to express themselves. With a music video that finds the rocker and a colourful cast of friends taking “dancing around your room in your underwear” to the next level, fans will still hear the gritty, strong sense of melody that marked JJ’s debut LP from this past June, Ruthless, and her record-breaking single “The Rush.” This time, the production is even more razor-sharp, the stakes feel bigger, and the empowered IDGAF attitude is amplified.
“For me, this song is about trying to change the narrative that society has accepted about women” says JJ. “It is clear, especially in the music industry that women are viewed more like objects a lot of the time than actual humans — seen not heard type of thing. Well, I want that to change – what women “should and shouldn’t do”, what society deems acceptable, what women are shamed for. All of the above. We are beautiful creatures. And I don’t think we should feel ashamed to express that. This song is taking a stab at what men have always been free to talk about in songs — doing whatever they want with whoever they want — but from a woman’s perspective.”
