Your morning routine is about to get a serious remix. Kellogg’s is launching a breakfast club morning designed for the over-50s.
Mark your calendars for 18th April 2026, because London’s The Lower Third is transforming into Club Breakfast. An exclusive space aimed at those aged 50 and beyond to dance and let loose – no rules, just rhythm. The beat drops at 9am, and you’re invited.
The free-to-enter event promises a morning of high-energy club classics and feel-good favourites guaranteed to transport revellers back to their favourite music era – the revered 90s.
Club Breakfast’s launch comes after new research from Kellogg’s found that those heading into the second half of their life are seriously missing out on movement, with nearly a third (29%) admitting they’ve never had a proper dance*.
The one and only Jo Whiley is hitting the decks for a special 40-minute set, full of bangers. Dance, Grunge, House, Indie – all you could ask for from a classic club rave.
And it’s not just about the music. Expect complimentary alcohol-free breakfast cocktails to help you kick-start the day with energy and momentum.
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Helen Potter, Marketing Lead at Kellogg’s, said: “Who says raving has to happen at midnight? Starting the day with a balanced breakfast and a bit of movement can make all the difference, and Club Breakfast is our way of celebrating that simple idea. It’s about showing that mornings can be joyful, social and energising at any age.”
Breakfast is an important start to the day, and it is widely recognised by global nutrition organisations that those who eat breakfast cereal on a regular basis tend to have better overall nutrition intakes and diet quality compared to those who don’t1.
So, if you’re 50+ and ready to unleash your inner rave legend, connect with amazing people and start your day with a bouncing DJ set, this is your moment.
Tickets for Club Breakfast are completely FREE, but they won’t last long. Grab yours here before they’re gone: https://Kelloggs_ClubBreakfast.eventbrite.co.uk
THE LOWDOWN:
What: Club Breakfast: the ultimate morning rave.
When: Saturday 18th April, 2026 | 09:00 – 11:00 BST
Where: The Lower Third, 26 Denmark Street, London, WC2H 8NJ | Google Maps
Entry: 200 FREE tickets available (90s clubgoers, especially over 50s)
Food & Drink: Complimentary, alcohol-free breakfast cocktails
