Activate, the UK’s newest immersive competitive socialising experience, which launched at the O2 last December, is gearing up to welcome families from across the city and beyond for a thrilling half-term as it invites them to jump, climb, and problem-solve in real-time interactive game rooms.
Featuring 12 cutting-edge spaces and nine immersive game types – including Laser (which is like a scene from Mission Impossible), Mega Grid, Hoops, Portals and more – groups of two to five can take on challenges across various difficulty levels in a dynamic, adrenaline-fuelled adventure.
Some 125,000 fun seekers have walked through the doors of Activate since it opened last December, well exceeding the company’s forecast, making the London location the second most popular in the world. It’s now ranked #7 of nearly 1,000 fun and games experiences in London by Tripadvisor.
And not only have the Activate team been blown away by the visitor numbers, but they have also been overwhelmed by the five-star reviews the attraction has received.
Visitors have described Activate as “unreal so much fun with the family. I am 100% coming here again,” “was amazing, really amazing and we enjoyed the games,” and “the whole experience was great fun and its highly recommended for all ages.”
Activate covers 10,000 sq ft on the upper level of The O2, a stone’s throw away from Outlet Shopping at The O2, and popular attractions such as Mamma Mia! The Party. It has been brought to the UK by We Do Play, leading experiential leisure group and the company that launched the hugely successful entertainment experiences, including Flip Out indoor adventure parks and Putt Putt Social and founded the Boom Battle Bar brand.
Originally launched in Canada in 2017, Activate has grown into a global sensation with 60 locations across Canada, the US, and Dubai, and over 750 million social media views. The brand’s UK rollout continues apace, with new venues planned in Oxford Street, Vauxhall and Westfields White City, later this year.
