Caribbean cuisine entrepreneur Levi Roots and beauty and wellness megabrand founder Liz Earle are leading a new campaign to encourage UK small businesses to unlock the benefits of digital skills training to help drive their post-pandemic growth and prosperity.
The ‘Get mentored, Get growing’ campaign highlights a partnership between BT and Google, that offers free one-to-one mentoring sessions for UK small businesses and charities covering a range of topics including digital marketing, e-commerce and business strategy. This comes as BT research* shows almost half of all UK small firms (49 per cent) said they worried their business wouldn’t survive without external support. Meanwhile, 64 per cent said they’d be more likely to adopt new technologies if the IT and telecoms industry provided training.
As an extension of their mentoring programme, BT and Google are offering small businesses the opportunity to win a one-to-one mentoring session with Levi and Liz, where they can learn from their experiences of building and scaling a brand as well as adapting to a digital-first world. To enter small businesses must enter at Sign Up: 1-to-1 Mentoring with BT and Google and the must meet the following criteria:
18 and over
UK based small business, we can ask for proof of a registered UK business address if required.
Small business with under 50 employees
They must be available on 15th November, Tuesday 16th at 10:00AM, Thursday 18th at 10:00AM, 19th November (11:00AM onwards)
They must want to be mentored on one or more the following topics:
Building your brand
Building an online community
Time management
Team collaboration
All entrants are subject to the terms and conditions.**
Ronan Harris, Google’s UK MD, said: ”We’re proud to partner with BT and the participating business leaders on this inspirational program. Equipping small businesses with the digital tools needed to grow and succeed, is not only integral to future proofing the UK business landscape but it’s the next step in the UK’s journey to economic recovery. We’re committed to making sure shared knowledge and digital skills are as accessible as possible and make a lasting impact for the entrepreneurs of the future.”
Chris Sims, BT’s MD for its SoHo (Single/Small Office, Home Office) unit, said: “Our partnership with Google comes from a shared vision and commitment to help small businesses harness digital as a driver of growth and prosperity. Through our free mentoring programme and digital skills training, we’re aiming to equip small firms with the skills and knowledge needed to succeed in a digital world. BT initiatives, including one-to-one mentorships, have already boosted the digital literacy of almost 300,000 small business employees to date and our partnership with Google is helping us significantly extend our reach and impact within the small business community.”
Following his success on BBC’s Dragons Den, Levi Roots is proof-positive of the power of business mentoring, which helped transform his kitchen table start-up into a £45M business. Similarly, Liz Earle is one of the UK’s most successful entrepreneurs. From a career start as a health and beauty writer, she co-founded her eponymous beauty brand with her best friend, which was sold for a multi-million sum before returning to the wellness category with her own website, magazine, podcast series and YouTube channel and earning an MBE for services to the beauty industry. Both Levi and Liz are passionate about supporting the entrepreneur community.
Commenting on his involvement in the BT and Google campaign, Levi Roots said; “Running your own business can sometimes be overwhelming and lonely, so I know from my own Dragons Den experience how game-changing it was, both professionally and personally, to work with someone who could understand and appreciate my challenges and ambitions, and give me personalised, meaningful and actionable advice, as well as practical tools and training to help me build and grow my business. I’m really delighted to get the chance to pay it forward and share my journey and insights with today’s small business community and help them unlock the power of digital to accelerate their growth.”
Liz Earle added; “When my beauty brand was launched more than twenty years ago, our mail order business was based around paper forms and payments by cheque. Today everything moves at a completely different pace. You have to act like a publisher on your social media channels and be super responsive to customers who want a real-time answer, not a letter in the post! With my later publishing brand, we had to learn a mass of digital skills super-fast and I encourage small businesses to grab all the available resources and training they can to help successfully navigate their way in the online world.”
Both BT and Google are jointly committed to helping small businesses across the UK get better positioned for growth by addressing the digital skills shortage. Since the launch of BT Skills for Tomorrow in 2019, BT has delivered free digital skills training to almost 300,000 UK small business owners and their employees, supported by webinars from Google Digital Garage, putting Google on course to achieve its target of enabling one million small British businesses remain open by helping them be found online. On top of this, Google has exceeded its target of helping train 100,000 UK SMBs. In total, over 700,000 business owners have been trained through the Google Digital Garage programme.
