No, it’s not an Illusion! Lidl is recreating a Physical version of Dua Lipa’s viral pickle cola drink with its own iconic Freeway for fans set to Dance the Night Away at her Wembley Stadium shows on 20th and 21st June, giving the trending concoction away for free. No Lie!
The singer previously showed off her New Rules for enjoying her cola, pouring pickle and jalapeño juice into her diet soda in a video that amassed over 13 million views* on TikTok.
Now, Training Season of making the drink at home is over, as fans can now Be the One to try it at Lidl’s new pickle truck popping up at King’s Cross Square on 20th and 21st June 4pm-8pm, conveniently enroute to the singer’s Wembley Stadium shows.
The Hotter Than Hell drink combines the crisp, refreshing bubbles of Lidl’s Freeway Diet Cola with a specially-curated pickle syrup, crafted using Lidl’s salty Freshona Pickled Gherkins and spicy Freshona Sliced Jalapenos – all poured over ice for a Cold Heart. One Sip will be all it takes to Blow Your Mind, with 2,500 serves of the Dua-licious drink ready to have fans Levitating.
What’s more, it’s no End of an Era after guests visit the truck, as fans will also get access to an exclusive Lidl Plus offer giving them 20% off Freeway Diet Cola** in store. Visitors will need to simply scan a QR code at the truck on Friday or Saturday to unlock the deal so good fans will wonder if they are Hallucinating!
With the singer’s recent confirmation that she’ll be Falling Forever as part of her engagement, Lidl is even offering to provide its pickle cola truck for the singer’s upcoming nuptials – supplying friends and family with the iconic combination as they toast to the Electricity of love.
It’s Love Again for fans of Lidl’s iconic Freeway Cola, after last year saw the supermarket launch its big red Freeway Truck which drove across the country in the run up to Christmas, giving away 2,000 present boxes filled to the brim with Middle Aisle delights. That’s some Future Nostalgia!
Unlike Houdini, Lidl’s pickle truck won’t be hard to find, positioned at Kings Cross Square on 20th and 21st June between 4pm and 8pm.