Lindt & Sprüngli, the globally renowned chocolate manufacturer, is today announcing the launch of its brand-new flagship store in London, located beneath the iconic Piccadilly Lights. The opening marks a major milestone for
Lindt & Sprüngli, as it brings this one-of-a-kind store to the UK for the very first time.
Starting Friday, March 21, 2025, chocolate lovers from across the country, as well as international visitors, will be welcomed into a unique and indulgent chocolate experience unlike any other.
The enchanting new store promises to captivate visitors with its exclusive features and irresistible offerings, including:
The largest Lindt Truffle Pick & Mix in the UK: Explore the widest selection of flavours available, making it a paradise for fans of Lindt’s iconic treats.
UK’s first Lindt Master Chocolatiers: The masters behind the craft, Piccadilly will be fronted by three classically trained chocolatiers making fresh chocolate within the store and bringing their expertise and passion to the heart of London.
Introducing the Lindt Choco Barista: Visitors can enjoy Barista style freshly crafted coffee specialties, indulgent hot chocolate, milkshakes and CREMA GELATA ice cream made right at the in-store Lindt Chocolate Bar.
Exclusive gifts and souvenirs: Discover a curated range of classic Lindt products alongside exclusive London-themed gifts that can only be found at this flagship location, including themed chocolate sleeves and bespoke tins, adorned with iconic London
landmarks such as Big Ben, Tower Bridge and the London Eye.
Personalised gifting: Make every gift truly special with personalised LINDOR Truffle boxes, custom gift tags, and bespoke ribbons, all with the help of Lindt’s expert gifting concierge team.
Show-stopping window displays: Stunning window designs, including a London skyline filled entirely of LINDOR truffles.
For the first 200 customers who visit the store on opening day and purchase a unique Lindt item worth £10 or more, they’ll receive an extra special goodie bag, filled with treats, to celebrate the brand-new store opening.
Commenting on the launch, Joel Burrows, CEO of Lindt & Sprüngli UK and Ireland, said:
“We’re thrilled to be bringing the exquisite taste of Lindt Chocolate to the heart of London. With 2025 marking Lindt & Sprüngli’s 180th anniversary, what better way to celebrate this journey and enduring passion for captivating chocolate lovers worldwide,
with the opening of this one-of-a-kind store – something truly unique to the UK”.
