London Designer Outlet, the capital’s leading fashion and lifestyle outlet, located next to world-class attractions including Wembley Stadium and The SSE Arena, Wembley, is predicting a successful reopening on the 2nd December, when lockdown is lifted.
In preparation for what will be retail’s second reopening from a national lockdown this year, London Designer Outlet has been busy making the centre look and feel as festive as ever and will safely reopen its open air centre with just 22 shopping days left until Christmas and many of its brands will reopen with enticing sales, which will include up to 70 per cent off the RRP on premium labels, including Nike, Levi’s, Adidas, Converse, NICCE, The North Face, Lindt (and more).
To ensure Christmas shopping can get underway with ease, London Designer Outlet has extended its opening hours from 10am to 8pm, from Monday to Saturday, so there’s even more time for guests to safely do their festive shopping.
Brands including Gap, Puma and Radley will be reopening to sales on top of their existing outlet discounts, making it the ideal time to shop for gifts and self-purchases.
Christmas-themed family entertainment will be on offer throughout the centre from Saturday 5th December, including Elf character entertainers and unmissable live performances from the Royal Philharmonic Orchestra on the 5thand the 12th December. Guests to LDO over both Saturday’s in December will get to hear Christmas song favourites played impeccably by one of the best orchestras in the world.
Additional Guest Services staff will be on hand and queue lengths outside stores will be closely managed to prevent any crowding. DropIt, the popular, app-based, store-to-door delivery service that allows hand-free shopping and deliveries, often on the same day, will be free to anywhere in mainland UK ensuring no-one needs to struggle home with shopping bags.
The North West London shopping outlet had to close for over four weeks, in which they would have launched their Christmas shopping period and benefitted from Black Friday sales. As retail reopens at the pivotal time before Christmas – and despite contraints on the number of guests that can shop at any one time due to social distancing and the centre’s stringent health and safety measures – London Designer Outlet encourages their guests to get into the festive shopping spirit.
Having implemented enhanced safety measures following the first lockdown, London Designer Outlet and its brands have a well-established process for ensuring guests enjoy a safe shopping experience and a day out among their favourite retail and fashion brands, restaurants and cafes. Measures include hand sanitising stations, a clearly marked one-way system throughout the centre and individual stores, and collaboration between LDO and individual brands on maintaining the highest standards.
Meanwhile, following the announcement that hospitality will reopen in London because it is in Tier 2, the centre is preparing to welcome back guests to enjoy socially distanced meals in their favourite restaurants, with brands including a recently refurbished wagamama, Nando’s, TGI Fridays and more.
Sue Shepherd, General Manager at London Designer Outlet, said: “The second national lockdown has been challenging for retail; however, we are confident of a swift bounce back as we get to reopen so close to Christmas – and with many Sales starting earlier than ever this year.
“When coronavirus restrictions first lifted in England in mid-June, we experienced a phenomenal bounce back in visitors and sales, with consistently high footfall numbers, daily. We’re confident we will experience the same result from 2nd December and believe this is down to multiple contributing factors that keep us charging ahead even without e-commerce: the incredible guest loyalty that we have built up over the years; the stringent health and safety measures that we have implemented allowing our guests to enjoy the experience of shopping and interacting with fashion with peace of mind, and most notably, London Designer Outlet offers a cost-effective way to shop every day for aspirational stylish items at astounding value.”
London Designer Outlet will be open between 10am and 8pm on Wednesday 2nd December. Opening times of LDO outlet stores and restaurants will vary. Please refer to https://www.londondesigneroutlet.com for up-to-date opening information.
