Local salons and colourists from across London have been named as finalists in the L’Oréal Colour Trophy semi-final, as the world’s longest-running live hairdressing competition comes to London to mark its 70th anniversary.
Taking place at The L’Oréal Academy in White City on April 29, 2026, the London semi-final will see local finalists compete live in front of industry judges and an audience, with those progressing to the national final announced on the night.
L’Oréal Colour Trophy Award London semi-finalists include:
Vinnie Consiglio — Academy Salons, Cobham
Katie Kliger — Academy Salons, Esher
Tetiana Hirenko — Backstage, London
Andreas Michael — Base Hair, Sutton
Eloise Morrison — Base Hair, Sutton
Charlotte St-Louis — Bebop, London
Mark Sherwood — Brooks & Brooks, London
Charlotte Illi — Brooks & Brooks, London
Brooke McCormack — Fox & Vamp, London
Hannah Wieteska — Fox & Vamp, London
Miles Hines — Headmasters Clapham High Street, London
Edd Moss — Headmasters Academy, London
Cosmin Alexandru Ene — Kensington Hair Boutique, London
Federico Di Filippo — Kensington Hair Boutique, London
Johanne Herald — Piper Violet Hair, London
Alexandra Rath — Piper Violet Hair, London
Sean Alexander — Sean Inc, Walton-on-Thames
Staisha Buck — Sean Hanna Wimbledon, London
Sophie-Mai Hardie — Toni&Guy Clapham Junction, London
Giulia Scappina — Toni&Guy Canary Wharf, London
Elle Foreman — Tribe Clapham, London
Harriet Bull — Tribe Clapham, London
Kayleigh Byrne — Tribe Clapham, London
L’Oréal Colour Trophy STAR Award London semi-finalists include:
Molly Collins — Academy Salons, Claygate
Kate Long — Academy Salons, Cobham
Aleena Khokhar — Brooks & Brooks, London
Ruby Pearson — Toni&Guy Islington, London
Leah Jones — Toni&Guy Sloane Square, London
Charlotte Mensah, Hair Lounge & L’Oréal Colour Trophy 2026 Judge: “I’m looking for that superstar who’s pushing boundaries, who’s forward thinking, who’s going to show us the best colour out there right now.”
Angie Dromgoole, Zeba Hairdressing, L’Oréal Colour Trophy 2026 Judge: “Lots of excitement out there, so I think we’re going to see some bigger looks, something different”
Dylan Bradshaw, Dylan Bradshaw Dublin, L’Oréal Colour Trophy 2026 Judge: ” A lot of people were trying new things, which for me is the most exciting part”
Rob Eaton, Owner of Russell Eaton Hair Salons, L’Oréal Professionnel Hair Artist & L’Oréal Colour Trophy 2026 judge, said: “The L’Oréal Colour Trophy has been celebrating the best colourists in the UK and Ireland for 70 years. It has been part of my life and career for nearly three decades, from watching as a teenager to winning, and now returning as a judge in its 70th year.
It’s always been about more than just beautiful hair. It’s about craft, creativity and community, and giving the next generation the chance to push the boundaries ”
Cos Sakkas, TONI&GUY Global Creative Director & L’Oréal Colour Trophy 2026 judge, said: “Judging the L’Oréal Colour Trophy is really special. You’ve got the young, up-and-coming stars of the industry. They’re all putting their passion and inspiration on the line for industry leaders to judge.”
On the night, guests will experience a live artistic and educational showcase led by industry icon Robert Eaton of Russell Eaton Hair, alongside model presentations from the regional semi-finalists, and the announcement of the stylists progressing to the national final.
The London heat forms part of a nationwide tour marking the L’Oréal Colour Trophy’s 70th anniversary, and its return to regional stages for the first time since 2019. This year’s programme spans eight cities across the UK and Northern Ireland, including Belfast, Glasgow, Leeds, Manchester, Bristol, St Albans, Brighton and London, before a national final brings the country’s top colourists together to compete for the overall title.
For more information on L’Oréal Colour Trophy 2026 and to follow local talent through the competition, visit https://www.lorealcolourtrophy.com/
