This spring, over half (51%) of the nation is taking an Easter break with 81% of these holidaymakers holidaying on British shores – which is more than double the number (36%) of Britons that took an Eastercation break in 2022.
London is going to be the top staycation destination for many Britons this Easter due to its famous landmarks Big Ben, Tower Bridge, Buckingham Palace and The British Museum to name a few – it also has a vibrant culture of shopping, Michelin starred restaurants, trendy bars and cafes.
On average, Britons visiting London are planning to take a four day Eastercation break and will spend around £415.00 exploring the Capital city.
Collectively Britons are expected to spend over £17 billion* holidaying at home this Easter with a good portion of this total being spent in London.
These research findings have been revealed in the latest segment of the Travelodge Travel Index report. The hotel chain which operates nearly 600 hotels surveyed 2,000 British adults to find out their Easter holiday plans.
Key findings from the report revealed that a quarter (25%) of Britons reported that a holiday is one of the few things that they refuse to cut back on. Nearly half 46% of Britons reported that they are going to maximise their spring break and take two Minication breaks this spring.
Over a fifth (23%) of respondents reported that they are splitting their standard holiday into several short breaks this year so that they can save and afford to go away throughout the year. Whilst over a quarter (26%) of adults reported that they are taking an Easter break this year as they have had a hard start to 2023 and desperately need a holiday to recharge.
Three out of ten (31%) Britons reported that they are holidaying on British shores this year due to the rising cost of living whilst 30% of respondents stated that they would have holidayed in the UK regardless of the current financial crisis. A fifth (20%) of Britons reported that they now prefer to holiday in Great Britain than go abroad.
Interestingly the report revealed a growing travel trend with 59% of Britons reporting that they plan to maximise their holiday time this Easter by planning to visit two different locations during one trip so that they can enjoy a range of experiences. (This includes combining a rural trip to a nearby coastal or city location). Just over a fifth (22%) of respondents reported that holidaying at home makes it a lot easier to take a multi-location Minicaiton.
There is nowhere quite like the English countryside showcasing some of the most stunning scenery in the world with its rolling hills, breathtaking vistas, dramatic mountains, rugged cliffs, pristine beaches, atmospheric moors and dense forests – which is why a rural break tops the 2023 Eastercation holiday charts.
Exploring the British countryside and taking an activity themed break which involves walking and cycling is Britons top choice for an Easter break this year with 49% of Britons getting outdoors to discover the jewel of our heritage. A third of these holidaymakers reported that they are opting for a trip to the countryside this Easter as it is cheaper than a city and coastal break. The top rural holiday locations Britons are visiting this Easter include: The Lake District, The Cotswolds, The Scottish Highlands, North Wales and The Peak District.
A third (33%) of Britons are planning to take a city break this Easter and top destinations include: London, Liverpool, York, Manchester and Edinburgh. These cities have seen increasing popularity due to a large number of free Easter attractions that are being hosted across these cities. They are also steeped in history, culture and renowned for their museums.
Just under a third (32%) of Britons are planning to flock to the coast this Easter and top seaside destinations include: Cornwall, Devon, Blackpool and Bournemouth.
Interestingly just over a fifth (21%) of Britons are taking a history / heritage break with top destinations including Windsor, Bath, Winchester, Warwick and Leicester.
