When it comes to holiday companions, new research shows mums are the real MVP (Most Valued Passenger) as nearly a third (30%) of travellers would be willing to ditch their friends in favour of a getaway with their mum instead.
With over a fifth (22%) admitting they don’t spend enough quality time with their mum, it seems new travel trends might spark a change, with seven in 10 (69%) saying they’d like a one-to-one holiday with their mum in an effort to spend more quality time together (71%), create lasting memories (59%) and show appreciation for everything she’s done (48%).
What’s more, 71% think holidaying with their mum would ensure planned quality time together, while 48% would like to make mum-ventures a new tradition. In addition, two-thirds (66%) of respondents cite time spent with their Mum during family holidays as some of their most memorable childhood moments.
Lots of people want to travel with their mum and make it memorable, with over 135,000 passengers expected to travel through London Luton Airport this weekend.
For those jetting away with a mother figure this weekend, the simple and friendly airport is offering a limited number of complimentary lounge access and fast-track security passes to help make the day extra special.
The value of creating deeper maternal relationships is set to rise, as almost two-fifths (38%) want to make more effort with their Mum, from showing gratitude for her support (52%) to trying to call her more often (25%). In fact, six in ten (61%) would go on a holiday with their mum to help strengthen their bond, while 43% would use the opportunity to reignite their relationship.
In the poll of 2,000 people, over half (57%) of respondents wish they could surprise their mum with a getaway this mothering Sunday, while nearly one in five (19%) claim to put more effort into celebrating the occasion over other moments such as Christmas, birthdays, or anniversaries.
Clare Armstrong, Head of Guest Experience at London Luton Airport says, “It’s heartwarming to see that over half (55%) of holidaymakers want to go on adventures with their Mum, whether it’s a getaway abroad or a cherished moment closer to home.
“We’re thrilled to offer travellers flying with their mums this weekend some exclusive extras to get their trip off to the best possible start, including fast-track security and complimentary passes to the recently opened No1 Lounge in the LLA terminal, as part of our commitment to providing a simple and friendly passenger experience.”
When it comes to mum-ventures, two-thirds (66%) of adults crave the excitement of city breaks, the relaxation of a beach getaway (59%) and the indulgence of a luxury vacation (50%). To help plan the perfect mumcation, London Luton Airport has pulled together the top 10 list of destinations to treat Mums to this March**:
1. Indulge your sweet tooth in Paris and jet off with easyJet*** from only £65 return, or Wizz Air from only £85 return
2. Mellow out in Marrakech with flights with easyJet*** from £79 return, or fly with Wizz Air with prices starting from £112 return
3. Ride along Amsterdam’s famous canals with easyJet*** flights from £88 return, or Wizz Air from £96 return
4. Fill up on Catalan cuisine in Barcelona and fly with easyJet*** from only £86 return, or Wizz Air from £121 return
5. Spa up in Budapest with flights from easyJet*** starting from £109 return, alternatively fly with Wizz Air from only £73 return
6. Snap a selfie from the Rialto Bridge in Venice and travel with easyJet*** from only £117 return, or with Wizz Air from only £47 return
7. Marvel over the street art in Lisbon from £123 return flights with easyJet***, or Wizz Air from £154 return
8. Discover the hidden gems in the Grand Bazaar of Istanbul with easyJet*** flights from only £193 return, or Wizz Air from £96 return
9. Go whale watching in Reykjavik with easyJet*** from £87 return, or with Wizz Air from £88 return
10. Wander through Prague’s old town square with easyJet*** flights starting from £64 return, or Wizz Air from £79 return
