Wondering what to do in London during the in-between days after Christmas? As families, couples and friendship groups look for fun ways to escape the sofa, Activate’s three brand-new London venues are now fully activated and already welcoming thousands of visitors this festive season.
With new locations open on Oxford Street, Vauxhall and Westfield White City, Activate is fast becoming one of London’s most popular Betwixtmas destinations, offering a high-energy, brain-boosting way to burn off Christmas indulgence while giving your mind a workout too.
Part live-action video game, part physical challenge and part mental puzzle, Activate invites groups of two to five players to jump, crawl, dodge lasers, race grids and solve puzzles at speed inside immersive, tech-driven game rooms. Sessions are fast-paced, competitive and highly social, making it ideal for families with teens, couples looking for something different, or mates catching up over the holidays.
Already a hit at Activate’s flagship O2 venue – which has welcomed more than 125,000 players and ranks among London’s top-rated attractions – the three new central London locations have seen strong demand from day one, with festive bookings proving particularly popular during the Christmas and New Year period.
Unlike traditional festive activities, Activate offers something genuinely different: a weather-proof, alcohol-free experience that gets people moving, laughing and thinking together. It’s a welcome alternative for those long post-Christmas days when everyone wants to do something, but not another meal or pub trip.
Each game room blends physical movement with cognitive challenge, testing agility, balance, memory, logic and teamwork. Players often work up a sweat without realising it, thanks to short, high-intensity games that keep energy levels high and the competition flowing.
Rich Beese, co-founder of We Do Play, the experiential leisure group behind the launch of Activate in the UK, said:
“This period between Christmas and New Year is all about getting out, seeing people and feeling good. Activate gives people a way to socialise that’s active, playful and genuinely uplifting — you’re exercising both your body and your brain, but it never feels like a workout.”
The three new venues join Activate’s growing UK footprint and reflect a wider shift towards play-first, mind-and-body experiences, where exercise feels like entertainment rather than effort.
Whether it’s a competitive family showdown, a couples’ challenge or a mates’ rematch, Activate offers Londoners a fresh way to reset, recharge and reconnect before the new year begins.
Activate London that have launched this month
Activate Oxford Street – a short walk from Marble Arch
Activate Vauxhall – next to Vauxhall Station
Activate Westfield White City – inside Westfield White City
