More than 500 Londoners – and their four legged friends – gathered at Westfield Stratford City to see themselves on the centre’s iconic billboard, as part of an interactive photo booth activation by MOJU to celebrate the raw, real reactions that its customers have to drinking the brand’s fiery, functional shots.
The brand invited members of the public to step inside a giant, interactive, custom-built photo booth, temporarily located at Westfield Stratford City in London last week, and enjoy MOJU’s fiery shots while their visceral reaction – or ‘BOOM face’ – was photographed in real time.
Everyone who stepped inside MOJU’s photo booth had their live-shot BOOM face projected instantly onto Westfield’s iconic billboard and received a personalised MOJU dosing bottle featuring their photo to take home – the ultimate souvenir for those bold enough to experience the force of a MOJU shot.
One person whose face best captured the fiery experience of a MOJU shot is also set to be chosen to front the brand’s biggest ever ‘Bring on the BOOM’ advertising campaign, appearing on billboards across the UK in January 2026.
