London’s most exciting new art museum, Moco Museum, renowned for its bold and vibrant (pink) take on modern and contemporary art, is thrilled to announce its official presenting partnership of Hyde Park Winter Wonderland’s iconic Ice Rink.
Located at One Marble Arch, directly opposite Hyde Park Winter Wonderland, the permanent new museum spans 24,000ft² and follows the success of its counterparts in Amsterdam and Barcelona, which have welcomed over 5 million visitors. The museum showcases artworks by icons such as Andy Warhol, Keith Haring, Basquiat, Damien Hirst, KAWS, Banksy, Jeff Koons, Yayoi Kusama, alongside pioneering digital artists.
As the presenting partner of the UK’s largest open-air ice rink, Moco Museum brings its vibrant energy and creative fair to one of London’s most beloved festive traditions. Spanning an impressive 1,795 square meters of outdoor skating space, the Ice Rink invites visitors to immerse themselves in the magic of Hyde Park Winter Wonderland.
A centrepiece of the collaboration is a striking Moco-branded Christmas tree adorned with pink Moco Museum baubles, infusing the rink with contemporary creativity and a touch of festive flair. This partnership introduces Moco Museum’s signature pink branding to the Ice Rink, creating a memorable splash of colour while celebrating the museum’s fun, approachable, and dynamic appeal—just steps away from the festivities.
Kim Logchies Prins, Co-Founder and Curator of Moco Museum, expressed her excitement: “At Moco, we believe art has the power to connect people and transform everyday moments into extraordinary experiences. Partnering with Hyde Park Winter Wonderland’s iconic Ice Rink allows us to share our love for contemporary creativity with millions, inspiring joy, wonder, and connection this festive season.”
