The UK’s newest immersive competitive socialising sensation is inviting Londoners the chance to enjoy the experience for free over the weekend of 24 and 25 January to celebrate the launch of three new venues in the capital.
For two days only, guests can book a free session for up to four people per booking at Activate’s three brand-new London locations – Oxford Street, Vauxhall and Westfield White City – marking a major milestone in the brand’s rapid UK expansion. The free promotional weekend on 24 and 25 January is a one-off opportunity to experience the action at no cost.
The first Activate launched at The O2 in December 2024 with the attraction earning five-star reviews and ranking fifth among TripAdvisor’s must-visit London attractions.
Blending the thrill of video games with real-world physical activity, Activate delivers a completely new kind of competitive socialising experience. Groups of two to five players jump, climb and problem-solve their way through high-energy, interactive game rooms featuring lasers, grids, hoops and portals, combining live-action challenges with cutting-edge technology in a fast-paced, futuristic environment.
Rich Beese, co-founder of We Do Play, which specialises in creating unforgettable immersive leisure and hospitality concepts, including Activate, said: “The appetite for immersive, active experiences in the UK has exceeded all expectations. From Newcastle to London, the demand for Activate has been phenomenal, and opening three new London locations is a major step in our UK rollout. This free launch weekend is our way of saying come and see what all the excitement is about.”
Originally launched in Canada in 2017, Activate has grown into a global phenomenon, now boasting 60 locations across Canada, the US and Dubai, and generating over 750 million social media views worldwide. The brand’s UK rollout is led by We Do Play, the experiential entertainment group behind hit concepts including Flip Out, Putt Putt Social and Boom Battle Bar. Activate at the O2 was the first launch of the brand outside North America.
Each Activate session lasts one hour, with standard pricing starting from £22.95 off-peak and £29.95 peak (minimum two guests).
The free promotional weekend on 24 and 25 January is a one-off opportunity to experience the action at no cost – and once the slots are gone, they’re gone. This is your only chance. Book fast. Don’t miss out.
For more information and booking details, visit playactivate.co.uk
