London’s West End shines bright with magical Christmas window displays

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Christmas has officially arrived at London’s West End with the magical transformation of festive store fronts. From iconic British department stores to Christmas themed pop-ups, winter in the West End brings out the most creative shop windows.

This year sees the return of lavish festive facades of iconic department stores such as Harrods, Liberty London and Fortnum & Masons. They are joined by the quirky and eccentric Christmas
displays at Mr Fogg’s Tavern, Carnaby Street and everyone’s favourite toy shop, Hamley’s.

With twinkling Christmas light displays from Oxford Street to Seven Dials and over 250 stores to choose from, there is no better place to get in the festive spirit or do a bit of Christmas shopping
than London’s West End.

This Christmas, Visit London has rounded up the West End’s top 10 must-see window displays to feast your eyes on this winter season.

1. Fortnum & Mason
2. Harvey Nichols
3. Selfridges London
4. Ritz London
5. Cartier
6. Ralph Lauren
7. Mr Fogg’s Tavern
8. Hamleys
9. Harrods
10. Choose Love