For too many people across the UK, where they live, how much money they have, their background, or how they communicate can dramatically affect the cancer care they receive.
Macmillan Cancer Support is launching a year-long campaign bringing together the people who know cancer best to tackle unfair gaps in cancer care. The campaign brings to life the charity’s mission: reaching everyone, while also focusing on those who need support most.
Real Services. Real People. Real Change.
With real stories at the centre, the campaign is debuting on TV this Easter weekend during the Great Celebrity Bake Off for Stand Up to Cancer. Outdoor advertising will launch shortly afterwards across the UK, including iconic locations such as The O2 Arena in London, with more activity planned over the following months.
Featuring real people with lived experience of cancer, Macmillan staff, partners and volunteers, the campaign pulls back the curtain on unfairness in cancer care and shows what Macmillan and its partners are doing to ensure everyone receives the care they deserve. This includes: free, confidential support through Macmillan’s Support Line, the Online Community where real people share what they’re going through, one-to-one buddies who’ve walked a similar path, and crucial partnerships with community organisations that reach people who are often left behind by the system.
Macmillan’s Fair Cancer Care campaign reinforces the charity’s commitment to make sure no one faces cancer without fair care and support, whoever or wherever they are.
The advert features Macmillan’s partners including Paul Campbell, CEO of Cancer Black Care, Maurice Blake of Can Survive UK, both with lived experience of prostate cancer, as well as Anderson Boyce of Barbers Against Prostate Cancer.
Paul Campbell, CEO of Cancer Black Care, whose real story features in the campaign, says: “The new campaign is special, but more than that, it matters for what it represents. Macmillan has created the space for voices like mine to be heard. I really hope this reaches the people who need it most, because I know first-hand what it means, and what it feels like, to need that kind of support.”
Sonia Sudhakar, Chief Engagement Officer at Macmillan Cancer Support said:
“At Macmillan, we know cancer isn’t fair, but cancer care should be. Our new ‘Fair Cancer Care’ campaign brings real stories to life, showing the challenges people face and the support available to them, whoever or wherever they are.
“It will take all of us to build Fair Cancer Care. This is a rallying call to everyone: whether you’re living with cancer, supporting someone who is, or simply want to help – you can stand with us and play a part in making cancer care fairer for all.”
