TV personality Mark Wright is back fighting fit, fronting FLORA’s Get Towns Active campaign to tackle the TCS London Marathon in October, after being forced to pull out just days before the event last year following a calf tear.
Mark revealed on his Instagram this morning that it’s been far from sun, sea and sand during his visit to Australia, as he has been using the trip as an opportunity to secretly train for the TCS London Marathon, which he will be tackling on 2nd October 2022. Mark has teamed up with spread brand FLORA, leading their Get Towns Active campaign, which aims to inspire and motivate people across the UK & Ireland to take natural steps towards a more active lifestyle.
Assisting Mark in his training and mentoring him ahead of the big day is marathon legend, Paula Radcliffe, who broke two world records and won three titles when FLORA was headline sponsor of the marathon. Paula is once again working with FLORA to offer advice and guidance to help Mark succeed on the day. Paula will continue to support the campaign in the build-up to the marathon, aiming to inspire people to get active.
Mark will also be leading FLORA’s Get Towns Active ‘Activists’, a community of fitness, food and family influencers from across the UK & Ireland. They will be providing the nation with tips and tricks on how to help the whole family take natural steps to get active, including choosing their own ‘marathon’ – which might be simply walking to school – as well as preparing food to support their active lifestyle.
As part of his role running for FLORA, Mark hopes that Get Towns Active will encourage the public to join in the movement and get active, whether that’s taking the first step or the ten thousandth. He will be sharing his training progress on his Instagram channel over the coming weeks, while the Activists will inspire the nation with engaging social content.
Mark Wright commented: “It’s incredibly important to stay healthy and active, which is why FLORA’s Get Towns Active campaign means so much to me. There are so many benefits to getting fit and eating well, and I want people across the UK & Ireland to join me in taking natural steps towards a more active, healthier lifestyle so they can also reap the rewards.
“After my injury last year, I’m more determined than ever to succeed in completing the TCS London Marathon in October. I like to think of myself as an active person but running one of the most iconic marathons in the world, in front of all those cheering people, is a whole new experience that will really test my strength – mentally and physically.
“For me, the natural next step in my fitness journey is to complete a marathon, but that’s just me. Everyone has their own active goals, which are all worth celebrating, whether you’re long-distance running or walking instead of taking the bus.
“Having Paula as a marathon mentor is a huge privilege. Her expertise is second-to-none and she’s been helping me increase my training in a way that keeps injury chances low. Having her keep an eye on my training has really encouraged me to do the best I can.”
Paula Radcliffe commented: “I’m thrilled to be back again this year as an ambassador for FLORA and for Get Towns Active. Training for any marathon can be physically and mentally exhausting, but nothing beats that feeling of crossing the finish line or reaching your own goal, which is why I’m proud to be a part of this campaign. It’s all about taking that natural next step in your fitness journey, to better your wellbeing and improve your quality of life.
“I’m no stranger to a sports injury so I can really sympathise with how Mark must have felt having to pull out at such a late stage last year, but I can tell this year he’s back with a fighter mentality and I have every confidence he can do himself proud and spur on the other FLORA runners.”
For anyone wanting to keep track of Mark’s marathon journey, they can find out more about his training and nutritional programme on his Instagram and through the FLORA social community, with content being posted under the hashtags #TeamFlora and #GetTownsActive.
