To mark the start of construction of Marble Arch Mound, Marble Arch London BID has teamed up with Multivista to launch a live stream, allowing the public to follow every step of the exciting installation process, as the 25m high, grass-covered pop-up platform comes to life.
Marble Arch Mound is due to open to the public on Monday 5 July for six months after Westminster City Council granted planning permission in March. The one-of-a-kind viewing platform will transform the west end of Oxford Street, giving visitors a spectacular vista from next to the Grade 1 listed Marble Arch monument across some of the capital’s most renowned locations – Hyde Park, Oxford Street, Edgware Road and Park Lane.
The temporary attraction will run for six months and the initiative is part of the council’s new Oxford Street District (OSD) framework, developed with key strategic partners, to provide a boost for Central London businesses as they recover from the impact of Covid-19.
Marble Arch London BID is one of the supporters of the attraction, and to help generate public interest and engagement prior to its launch, has partnered with Multivista to produce a live stream of the construction process. The live stream will be up on the Marble Arch London BID’s website until the grand opening in July and will allow people to follow the step-by-step development of the Mound, designed by Dutch architects MVRDV. Once complete, Marble Arch London BID and Multivista will release a time lapse showcasing the full construction process of Marble Arch Mound.
Kay Buxton, Chief Executive, Marble Arch London BID, comments: “We can’t wait for the opening of Marble Arch Mound on 5 July and we know it has already generated huge amounts of public and media excitement and intrigue. This is why we have joined forces with Multivista to provide people with the chance to watch the Mound take shape over the next few months, offering a glimpse of this very unique construction process.
“Marble Arch Mound is just what the doctor ordered, boosting the recovery of London’s hospitality sector – hotels, venues and visitor attractions in Marble Arch and across the West End, as well as pubs, bars and restaurants, as visitors take advantage of everything Central London has to offer.”
Marble Arch Mound is expected to host 200,000 ticketed visitors, with millions expected to pass through the area to take a glimpse of the attraction. The Mound will also offer an immersive and interactive experience for visitors, including a large viewing deck providing never before seen views of London’s West End, as well as a 5,000 sq ft space inside the Mound which will contain an exhibition space.
