Krispy Kreme® was joined by a host of celebrities last night as it opened the doors to its hugely anticipated Oxford Street Hot Light launch VIP event.
Guests including Maura Higgins, who has just landed her first American magazine cover, Harry Clark who recently won season two of BBC’s The Traitors and just signed with Intertalent management, and Bobby Brazier who just finished his Strictly Come Dancing tour, were first to try out the Hot Light experience with fresh hot Original Glazed™ doughnuts, straight from the line after cascading under a glaze waterfall ready to taste, seconds later.
As well as being the first to see the brand-new Oxford Street shop, the stars were treated to Krispy Kreme doughnut-inspired cocktails including Original Glazed bliss and Lotus Biscoff martini.
The new shop, opening today, brings the brand’s iconic Hot Light experience to the West End for the first time ever, giving doughnut lovers the chance to try hot Original Glazed doughnuts, fresh off the line. The doughnut theatre will also feature an exclusive range of merchandise and a dedicated influencer content studio.
The Krispy Kreme shop at 27 Oxford Street opens at 8am on Friday 16th February 2024 with exclusive Krispy Kreme goody bags for the first 200 people in the queue.
Doughnut lovers looking to be one of the first to taste a hot Original Glazed doughnut can check out KrispyKreme.co.uk/LondonHotlight for details on the opening day and how to enter for a chance to win a year’s supply of hot Original Glazed doughnuts. (T&Cs apply).
