MOJU, the UK’s leading functional shot brand, is launching a nationwide hunt to find and celebrate the person with the best ‘BOOM face’ – that real, unfiltered reaction, or ‘whoa!’ moment, that people can’t help but show on their faces when they knock back a fiery MOJU shot.
To capture those reactions, MOJU has teamed up with creative agency Bicycle London and outdoor advertising company Ocean Outdoor, to bring a giant, interactive, custom-built photo booth to Westfield Stratford in London on Thursday 30th and Friday 31st October for members of the public to step into and try MOJU’s powerful shots while their visceral BOOM face is photographed in real time.
Everyone who steps inside MOJU’s photo booth will have their live-shot BOOM face projected instantly onto Westfield’s iconic billboard and receive a personalised MOJU dosing bottle featuring their photo to take home – the ultimate souvenir for those bold enough to experience the force of a MOJU shot.
The person whose face best captures the fiery experience of a MOJU shot will also go onto front the brand’s ‘Bring on the Boom’ campaign – its biggest ever advertising campaign, designed to celebrate MOJU consumers nationwide – appearing on billboards across the UK in January 2026.
Leigh Kilby, Head of Brand and Creative at MOJU, said: “The BOOM is all about the unique experience of drinking MOJU – that instant, fiery hit and the unfiltered reaction that follows – and no one shows that better than our customers.
“This is a chance to celebrate them. They’re the real stars behind the BOOM and we can’t wait to see their faces lighting up screens across the country.”
Think you’ve got the ultimate BOOM face? Head to Westfield Stratford City in London this Thursday or Friday to shoot your shot.
