Battersea Power Station welcomed more than a quarter of a million visitors during its opening weekend between 14th and 16th October. Huge crowds were able to enter the Grade II* listed landmark for the first time in history and explore the neighbourhood’s new pedestrianised high street, Electric Boulevard.
Brands inside the Power Station and on Electric Boulevard have reported that their sales exceeded all expectations. Battersea Bookshop, from Stanfords, reported sales of 1,383 books and the Curated Makers pop-up, which hosts local independent small businesses, experienced record-breaking sales. Genesis sold their first car and the Adidas ‘Empower Station’ pop-up, which featured fitness classes and challenges hosted by Olympic and Paralympic athletes, instructors and industry experts, was fully booked.
Eateries reported similarly high results, as visitors flocked to eat and drink in the unique surroundings of the Power Station. Control Room B sold more than 7,000 cocktails, Paris Baguette served 1,221 pieces of cake, smoothies proved to be the top seller at Clean Kitchen, Where The Pancakes Are flipped more than 2,500 pancakes and Poke House served 3,500 poke bowls.
