A year on from the first ever #BlossomWatch day, the National Trust is again encouraging Londoners to get outside and celebrate the fleeting seasonal spectacle. Over the next four days (21st – 24th April), the conservation charity has created an eye-catching 3D art installation that will pop up outside of Westfield, Stratford, to help passers-by embrace the beauty of blossom – albeit for a fleeting moment!
With the dark days of winter behind us and a desire to grab these moments of joy, the conservation charity is encouraging people to take a moment for their own wellbeing and take time to enjoy ‘nature’s confetti’ in the run-up to #BlossomWatch day on the 23rd April.
The new 3D art installation will provide a moment of escapism from the hustle and bustle of our busy lives. Passers-by will be transported into a scene of a traditional blossoming orchard in the middle of the countryside, where wildlife thrives amongst blossoming trees and green fields, and the blue sky stretches across the background as far as the eye can see.
Whether in parks, along the roadside, or in their gardens, the charity is encouraging people to record blossom by sharing their experiences and pictures on social media on 23rd April using the #BlossomWatch.
Right now, Londoners can immerse themselves in the beauty of pink Japanese cherry blossom at two National Trust sites, including Fenton House and Rainham Hall. And those visiting Stratford will be encouraged to make a short journey to the nearby London Blossom Garden, created last year as a lasting living memorial to the impact of COVID-19 on the capital[1]. Situated in the Queen Elizabeth Olympic Park, people will be able to immerse themselves in the beauty and tranquillity that fruit trees can offer at this time of year.
This year’s #BlossomWatch campaign, which officially launched on 24th March, has already seen over 53,000 images shared across social media feeds, with posts across Twitter, Instagram and Facebook.
And, the campaign has already had over 5.5 million views (reach and impressions) on the charity’s own social media channels, from the beginning of March[2].
To get involved this #BlossomWatch day, simply share images of any blossom in bloom using #BlossomWatch.
For further information, inspiration, and to donate towards the charity’s blossom tree planting ambitions visit www.nationaltrust.org.uk/blossom-watch
