Attention TV die-hards! Today, Netflix has announced As Seen on Netflix, a pop-up shop coming to London and Birmingham selling all manner of wonderful bits and bobs from fan favourite Netflix shows.
From showcase wardrobe pieces, to niche background props and unique memorabilia, As Seen on Netflix, which sees Netflix partnering with leading mental health charity Mind, will be a treasure trove for fans, providing the ultimate space for them to geek out, connect with others and take home a piece of TV and film.
As well as the iconic – think Princess Diana’s jeans from The Crown and Joan’s cheerleader outfit from Black Mirror – the store will feature items that will excite superfans of Netflix’s most popular titles. There’s hoodies from Top Boy, signed scripts, props from One Day, and the Levi’s actually worn by Vincent (Benedict Cumberbatch) in ERIC.
Amid the wide variety of amazing items, fashion-first fans might be lucky enough to find some hidden gems like a Balenciaga top from The Gentlemen, a Corteiz mask from The Kitchen, Studio Nicholson boots from Black Mirror, or Margiela jeans from Bodkin.
And to celebrate the latest release of Heartstopper, which launches its third season on Netflix this week, the store will also have some amazing items from the hit series, and a replica of Charlie’s (Joe Locke) bedroom for fans to immerse themselves in the beautiful world created by writer, Alice Oseman.
For those who can’t make it to the stores, a collection of extra special pieces will be made available for fans to bid on via an online auction run by Mind, including:
Original Lady Whistledown Papers and Penelope Featherington’s (Nicola Coughlan) headpiece from Shondaland’s Bridgerton
Dushane’s (Ashley Walters) denim jacket and Sully’s (Kane Robinson) Y3 Tracksuit worn in his final scene in Top Boy
Margaret Thatcher’s (Gillian Anderson) suit from The Crown
Nick’s (Kit Connor) Carhartt jacket from the snowball scene in Heartstopper
Susie Glass’ (Kaya Scodelario) Marni suit worn in The Gentlemen
Emma Morley’s (Ambika Mod) typewriter from One Day
Otis (Asa Butterfield) and Eric’s (Ncuti Gatwa) bikes, and one of Jean Milburn’s (Gillian Anderson) wooden penises from Sex Education
The Rolls Royce t-shirt from Beckham signed by Victoria Beckham and a Real Madrid shirt signed by David Beckham
The original clay model of Molly from Chicken Run: Dawn of the Nugget
Joan’s (Annie Murphy) wig from Black Mirror episode ‘Joan is Awful’
Versace pants signed by Robbie Williams
Original set drawings from The Witcher
A Casio watch from KAOS signed by Jeff Goldblum
The ‘Tucker’s’ bar sign from Black Mirror episode ‘San Junipero’, signed by writer and creator Charlie Brooker.
In-store items will be set across a range of prices, with some items on sale for as little as £1. The auction will run on Mind’s eBay page from 11am, 11 October 2024 to 11am, 21 October 2024 and the bidding for all items will start at £9.99. Mind will also be running a free prize draw for the chance to win one of three signed posters of Zeus from KAOS (Jeff Golblum).
All of the proceeds from As Seen on Netflix will be collected directly by Mind, and support the charity’s work across England and Wales. The money will help fund mental health services, including helplines which give free and confidential advice, and the online peer support community for adults, Side by Side. It will also enable Mind to continue to campaign for change on a range of issues like health services, legislation and employment, as well as challenging stigma, to make sure that everyone can access support when they need it.
The store, on Bethnal Green Road, opens to the public for one day on 12th October at 10am. It will then move to The Bullring in Birmingham for one day on the 19th October.
Anne Mensah, VP of UK Content, Netflix said: “As Seen on Netflix is more than just a pop-up shop; it’s a celebration of incredible fan communities. Fandom has an extraordinary ability to bring people together, creating connections and community around a passion for stories. Our fans are the heartbeat of everything we do at Netflix, which is why we’re so excited to create this opportunity for fans to own a piece of the shows and films they love, and support the important work done by Mind.”
