Today Pride in London is unveiling its new 2023 campaign, ‘Never March Alone: Championing Trans Allyship’, which looks to support members of the trans and non-binary community as they face increased adversity from media and through recent political developments, including the blocking of Scotland’s gender reforming act.
The new campaign will seek to show this is not a problematic, marginalised minority, but a joyful community of brilliant, multi-faceted individuals who have the full support of Pride in London and its 1.5 million attendees. The work was developed with a group of trans advocates including Mz Kimberly, Hannah and Jake Graf and Dani St. James to help highlight the importance, vitality and unwavering spirit of our trans and non-binary siblings.
This recent media narrative follows similar dangerous rhetoric which used against homosexuals in the 1980s. In 2021-2022, hate crimes targeting transgender people increased by 56%, as the number of overall offences hit a record high in England and Wales.
‘Never March Alone’ will come to life through a beautiful series of photographic and video portraits of members of the trans and non-binary community and those who stand with them. The campaign will activate across OOH, digital and social and will help frame content on the day from each of Pride in London’s stages across the city.
The Mayor of London, Sadiq Khan, said: “London is renowned across the globe as a beacon of inclusion and diversity, and Pride is part of the reason. The march of solidarity and celebration has helped to change our society and I’m pleased that this year’s campaign will be in support of the capital’s trans and non-binary community. In London you are free to be who you want to be and to love you want to love, and in July more than 1.5m people will once again take to the streets to send that message to the world.”
Christopher Joell-Deshields, CEO of Pride in London, commented: “Pride in London is much more than a celebration of our vibrant community; it is a powerful gathering that fosters unity and support. Amidst the ongoing adversity faced by the LGBT+ community worldwide, we want every trans and non-binary person to feel the unwavering solidarity we offer. You are not alone – we stand with you”.
Hannah Graf MBE, said: “Jake and I were delighted to be able to help Pride in London shape its 2023 campaign and it was of course of paramount importance to us that all facets of our community felt included. With the recent influx of transphobic headlines and commentators, the trans and non-binary community needs support more than ever. Never March Alone is a powerful message that centres trans people, while also celebrating the rest of the community and their vital support and allyship.
The Pride in London parade will take place on July 1st, those looking to support the work of Pride in London can donate to The Unity Fund, an awards programme created to support grassroots charities and organisations that seek to improve the lives of LGBT+ people across the capital.
Further details about Pride in London 2023 will be unveiled soon.
