A new aerial art installation has taken over London’s famous Oxford Street to encourage action on the transition to a low carbon future, helping to fund community rooftop solar energy and the planting of woodland in the capital.
The Clean Power campaign, which was founded by #TOGETHERBAND in support of UN Sustainable Development Goal 7, has partnered with Oxford Street to amplify the message and help visitors, shoppers and businesses find out how they can play their part.
Made of recycled plastic from marine environments, the installation consists of 105 vast, 4-metre flags, which span the entire length of Oxford Street from Marble Arch to Tottenham Court Road. Once the artwork has made its debut in London’s West End, the campaign will embark on a world tour that will see it visit Japan, The US, Italy, Australia and New Zealand.
The installation marks only the second time the famous flags have changed on Oxford Street this year. It is also the first time ever that an artist has curated or created the flags, and the first time they have supported an environmental cause.
Contemporary artist Morag Myerscough is behind the bold visual installation for the Clean Power campaign – an initiative which uses art as a catalyst to drive change and aims to educate and empower individuals and businesses to create a positive environmental impact.
What’s more, everyone in the UK can support the Clean Power campaign by purchasing a digital artwork created by Morag for just £3. Through the digital artwork, the campaign will fund the installation of new community rooftop solar energy in central London alongside the planting of a new woodland in Greater London. It will then support different initiatives in the cities it visits over the coming months.
The impactful and joyful aerial art installation features hundreds of flags emblazoned with the words ‘TIME FOR CLEAN POWER’. They will run along the course of London’s iconic Oxford Street for four weeks. The installation is accompanied by a Clean Power sculptural work and animated graphic artwork, which will debut on September 1st on the famous Piccadilly Circus lights.
In addition to this, QR codes (pictured below) allow anyone in the UK to view more of Myerscough’s work, and lead to cleanpower.eco. Here, visitors can support the campaign by purchasing the Clean Power-Up digital artwork from Morag, as well as read about energy-saving tips and some of the initiatives that the campaign will be supporting.
Morag Myerscough, Artist, said: “My work is synonymous with bold colours and powerful positive messaging. It is so wonderful to see Europe’s busiest street filled with colour and hope. With this work I wanted to put out an optimistic approach towards our future, if we work together we can help make the changes we need to happen. The oranges, greens and blues represent the sun, sea and air that we need to power ourselves to a renewable future.”
